Ján Michalička

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Four Ways To Personalize Your Next Marketing Campaign

Everyone wants to feel special. No one yearns to get lost in the crowd or thrills at the sound of “customer 00014578.” That’s why personalized marketing campaigns have always performed better than their generic counterparts, which smell of mass production, faceless corporations and long lines.<p>What …

Deconstructing Word-of-Mouth Marketing

Smashwords CEO Mark Coker takes a look at how passionate readers can make books go viral.<p>Writers have many opportunities to foster word of mouth …

Writing

How machine learning can help email marketers

WHEN you think about how user expectations have changed, you realize the importance of personalizing your marketing messages. It’s something everyone …

Get The Complete Digital Marketing Course For Just $19

For most of us, Internet marketing is a mysterious business with seemingly countless new concepts and disciplines, such as SEO, Google AdWords, WordPress Websites, and so much more to learn. You can, however, demystify online marketing, making yourself a more attractive employee or marketing …

Unleash the Power of Storytelling With These New AR and VR Tools

Once upon a time, the classrooms had four walls, dusty chalkboards and uncomfortable desks in straight little rows. Students were silent, repeated …

What quitting Facebook might do to your stress levels and wellbeing, according to research

Giving up Facebook can reduce levels of a key hormone related to stress, according to new research.<p>The team – led by the University of Queensland in …

Self-improvement

How to Improve Your Email Deliverability in 2018 (Step-by-Step)

Best Practice #2: Use a Confirmed Opt-In<p>Also known as a double opt-in, a confirmed opt-in is where a person receives a confirmation email after …

Marketing

The PRO-Files: The Photographer’s Surprising Secret To Self-Marketing

In the PRO-Files we’ve been diving deep into marketing strategies lately because it’s one of the best ways for a photographer to be proactive to find …

9 Reasons Why Travel Is Essential For Personal Growth

Travel (Image Courtesy: Shutterstock)<p>Everyone likes to travel. Of course, there are always exceptions. But most people are fond of it. The entire …

Travel

How to solve problems with content marketing

How to solve problems with content marketing explains the role content marketing plays in your digital marketing strategy and especially inbound …

Marketing

5 Marketing Strategies Used To Build A 9-Figure Fitness Company And What Marketers Can Learn

Andy Frisella is no joke. While he was growing up outside of St. Louis, Missouri, Frisella sold anything he could get his hands on — baseball cards, lemonade, even light bulbs — cultivating the business skills he would later use to become a successful entrepreneur.<p>Dropping out of college to start …

Marketing

Infographic: A guide to content mastery

Content is king—but how can you make yours reign supreme?<p>Standing out in the oversaturated content landscape doesn’t happen over night. You must …

5 Video Marketing Trends to Watch Out For

When it comes to content marketing, videos take a much bigger role than most other types of content. Video marketing grew rapidly over the past …

21 Beautiful Maya Angelou Quotes to Live by

Whether you're worried about life, love or your career, Angelou's inspirational wisdom has got you covered<p>Maya Angelou — a renowned poet, author, playwright, teacher, civil rights activist, speaker, actress and filmmaker — died in 2014, but left behind a lifetime of advice for the living.<p>Throughout …

What Makes Entrepreneurs Burn Out

By now we are all familiar with the risks of burnout. Research shows that it leads to work-related issues such as job dissatisfaction, absenteeism, inefficient decision making, and turnover, as well as health-related issues such as depression, heart disease, and even death. Research also reveals …

Entrepreneurship

11 Laws of Reality

1) Matter or mass is an experience in consciousness/awareness<p>2) Subatomic particles/subatomic matter is both an experience and concept in …

Consciousness

5 Podcasts to Eliminate Negative Self-Talk

Talking to yourself isn't a bad thing -- but the fact that up to 70 percent of your words are negative is a very bad thing. Getting other voices into the mix can dilute the negativity and add motivation.<p>People talk to themselves -- a lot. With studies showing that our internal dialogue clips along …

Happiness

Helping English-Learners Understand Vocabulary With 7 Steps

In this video, Joe Burkett, a 9th grade world studies teacher at ENLACE Academy in Lawrence, Mass., introduces a seven-step process to help …

Language Learning

6 Lies Content Marketers Tend to Tell

I'm a content marketer. I believe it works (or it can).<p>I also believe many of the so-called pros who practice content marketing are peddling poop in …

I Gave 28 Women 28 Compliments In 28 Days & Not One Was Accepted

Back at the beginning of this year, a bank clerk named Judith was helping me with my lost credit card. It was a normal, human, everyday interaction. …

Self-help

The Six Biggest Challenges Facing Social Media Marketers

Marketers say not having enough staff and financial resources is the top challenge they face in executing well on social media, according to recent …

Social Media

How to Skyrocket Your Audience When You Don’t Have One

Proven ways to rapidly grow your platform within three months.<p>There are always times that you spend hours on an article and when you finally release …

Marketing

Why First-Person Narratives and Personal Storytelling Work in Content Marketing

My transition from creative writer to content marketer felt natural. Having focused on creative nonfiction in graduate school, I could weave …

Marketing

4 Ways to Sell Without Being Viewed as a Salesperson

If you want to start closing more business, you need to drop the sales mentality and do these 4 things instead.<p>Nobody wants to feel like they're being sold to. This was true ten years ago, and with today's technology-fueled evolution in consumer preferences, it's clear that businesses must shift …

Google Search

The idea that we each have a 'learning style' is bogus — here's why

When I was at school, a fair amount of time was put into determining our "learning styles." Teachers told us that some people learn better visually with pictures, whereas others retained information by reading or making notes. To be honest, I never worked out what mine was.<p>In a survey, 96% of …

How to Monetize Every YouTube Video

Selling your products and services is just the first way to make money from your YouTube videos. Here are a few other ways to generate a profit.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>The following excerpt is from Jason R. Rich's book</i> Ultimate Guide to YouTube for Business. <i>Buy</i> …

10 Walt Disney Quotes to Spark Your Imagination

These quotes will reignite your creativity.<p>There is much to learn from Walt Disney, but one of the biggest lessons you can take from him is to follow your dreams. What started as a cartoon sketch of a mouse transpired into a cultural icon, a world-renowned production studio, magical amusement park …

Walt Disney Company

7 Ways to Boost Your Small-Business Marketing

These marketing strategies can help small businesses gain new customers and increase repeat business.<p>This story originally appeared on Bizness Apps<p>Marketing is important to every business’ survival, whether it’s for the local business up the street or the mega-corporation that spreads across all …

7 Creative Ways to Boost Your Social Media Strategy

Develop a multichannel social media strategy that clearly articulates your brand voice, uses a mix of paid and organic means, and brings delight to followers.<p>6 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Despite recent criticism among business and political commentators, …

Social Media