James Clive-Matthews

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All the Social Media Metrics You’re (Probably) Forgetting

When your boss asks you for the ROI of your latest social media campaign, how do you respond? Too many people who get asked that question fall back …

Social Media

Social Media Definitions: The Ultimate Glossary of Terms You Should Know

Keep up with social media's evolving landscape by reviewing this comprehensive glossary of social media marketing terms.

How To Speak Designer: Graphic Design Terms Every Marketer Should Know

No matter what kind of small business you have, if you want it to grow, you’re going to need to do some promotion. And unless you happen to run a …

Graphic Design

How to Get the Most Out of LinkedIn [INFOGRAPHIC]

Why should you share content on LinkedIn? It connects more than 200 million professionals. And it is where business people go. It's demographic is …

Thought Leadership

How psychology can help generate more clicks on your links

In Web design and usability testing, there is no “<i>it just happens</i>” phenomena while studying user interaction. There is always a scientific or psychological explanation that answers the question – “<i>what motivates a visitor to take action?</i>”.<p>Only recently there has occurred a surge in the number of …

UX Design

How to Analyze Data: 6 Useful Ways To Use Color In Graphs

See Plotly’s Blog for Interactive Versions of the Plots Below<p>Effectively using color means your graphs clearly communicate your data. This post shows …

5 Facebook Ads Changes: What Marketers Need to Know

Are you curious about the latest Facebook ad changes?<p>Wondering how to take your Facebook ads to the next level?<p>Facebook has gone all in to provide …

Why publishers should care about article tagging

Traffic from Facebook to the Parse.ly’s network has consistently climbed to reach almost 40 per cent in July, up from just 10 per cent in March 2012.

Facebook

You can now add GIFs to posts on Facebook Pages

Facebook has begun allowing businesses to add GIFs in posts from their Pages, nearly three months after it enabled the feature for users in May.<p>Wendy’s, Coca-Cola’s Brazilian brand Kuat and BuzzFeed are the first businesses with the ability to share GIFs. These will appear in regular page posts as …

Farewell To Flash: What It Means For Digital Video Publishers

Vijay Balan Contributor<p>Vijay Balan is head of client services at LiveRail.<p>It’s been more than five years since Steve Jobs wrote his infamous “Thoughts on Flash” letter citing the high level of energy consumption, lack of performance on mobile and poor security as the reasons his company’s products …

Digital Advertising

An Adult's Guide To Snapchat

Welcome to Snapchat. You may not like it, but at least now you'll understand it. Promise.<p>Snapchat used to confuse the crap out of me.<p>Though I'd installed the app on my phone, I had no idea how to use it, and little interest in doing so. I found Snapchat's layout confounding; it didn't seem useful …

Lying, Cheating, Fraud: Is Facebook Video Too Good to Be True?

For months now there have been rumblings of a controversy around Facebook video. Yesterday, those rumblings finally became something of an earthquake.<p>…

Internet

Facebook Redesigns Notes To Look Pretty Much Like Medium

Let the medium content wars begin.<p>The world has ended, and Facebook has already taken over traditional publishing houses as we know them. But that’s not all! Now, Facebook is testing a redesign of their Notes section–a spot previously for posting bloggy-style rants–and maybe unsurprisingly, it …

Instagram and Hootsuite

How to schedule, publish, and manage Instagram posts from Hootsuite<p>With 400 million monthly active users (and counting), Instagram can open up a …

Social Media

Data Is the Next Big Thing in Content Marketing

The diminishing effectiveness of conventional advertising and the rise of social media have led more and more brands to embrace content marketing. More and more companies are seeing themselves not just as advertisers, but as publishers, launching digital newsrooms, podcasts, and other forms of …