Jake Pearce

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Leveraging Proximity Marketing for Enhanced Customer Experience

This column is authored by Andrea Susman, Director of Strategic SoultionsThe post Leveraging Proximity Marketing for Enhanced Customer Experience …

The 5 Biggest Influencer Marketing Myths That Won't Die

No, influencer marketing doesn't have to be expensive. And,no, you needn't always compensate influencers.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Whom would you rather get advice from: a close friend or a brand? The answer for most people is, obviously, a friend. And, given the …

10 Free Marketing Tools Every Entrepreneur Can Use

Reach your audience effectively without compromising quality.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>If you're an entrepreneur just getting started, you know the meaning of a budget. You also probably know that in order to get your business idea off the ground, you have to …

The state of influencer marketing

As more money is flowing into influencer marketing, there’s much confusion in the space with questions like: How do social stars get paid? And how …

7 questions brands ask me about influencers in every meeting

I will be the first to admit that when it comes to influencer marketing, I’ve made every mistake. It’s hard. Really hard. Dealing with talent, …

Instagram Is Top Platform For Influencers, But YouTube Gains

It’s another Facebook-Google war, by proxy: photo-sharing platform Instagram is far and away the most popular marketing channel for social media …

Want to Create a Trail-Blazing Social Media Campaign? Here Are 13 Tips From Brands like Airbnb, Coca-Cola, and Starbucks

Running social media campaigns can be quite different from managing your social media profiles on an ongoing basis.<p>Unlike your ongoing social media …

With MikMak's Latest Move, Brands Can Expedite Path To Purchase On Instagram And Snapchat

In early 2014 Rachel Tipograph, while serving as Global Director of Digital & Social Media at Gap — under the watchful eye of then CMO Seth Farbman — was named to the Forbes 30 Under 30 list. Later that same year she founded MikMak, a platform brands use to create native commerce experiences for …

Marketers Are in Love with Influencer Marketing – Here’s Why

Believe it or not, influencer marketing has been around for much longer than the internet. Before you could watch kitten videos on YouTube, celebrity …

How to Bootstrap Your Influencer Marketing Program

As influencer marketing programs become more popular, businesses are wondering how they can create their own influencer programs without emptying …

Jonah Berger’s 6 “STEPPS” to Viral Success

Why are your cat’s photos more popular than yours? Why are 10% of all daily searches on the Internet for Donald Trump? Why does the book that is the …

Why Positive Word-of-Mouth is Insanely Powerful

What do you think when someone tells you about something that’s “gone viral?” Do you think it’s a funny video? A cringe-worthy comment? A parody of …

Customer Experience

10 Ways to Make a Great First Impression, According to a Harvard Psychologist

Amy Cuddy says people answer one question when they first meet you -- and that answer lays the foundation for a business relationship.<p>Say you meet a new potential customer, a potential employer, or anyone with whom you want to establish a business relationship.<p>Which matters more:<p>Showing that you're …

How to Make a Relationship Last: 5 Secrets Backed by Research

Love is wonderful, love is joy, love is the greatest thing in the world… Love is also an enormous pain in the ass. Marriage is hard work.<p>(Older …

10 Entrepreneurs Who Started a Wildly Successful Business After 40

Whether it’s Jack Dorsey or Mark Zuckerberg, America loves the story of the scrappy, young founder. Lost in that narrative is the fact that many …

A 'zombie army' of bots is going to steal $7.2 billion from the advertising industry this year

Botnets— also know as a "zombie army" — are computers that have been infected with malware that generates tons of fake clicks on advertisements. The controllers of theses Botnets sell the fake traffic to unethical web publishers who want to inflate the number of people clicking on the ads they run …

The Semiotics of Ageing in Advertising: Our changing discussion on age

“Semiotics is in principle the discipline studying everything which can be used in order to lie. If something cannot be used to tell a lie, …

A Brief History of Co-Creation

Co-Creation is a powerful concept: engaging broad stakeholders in a design or problem-solving process as co-designers. But where did it come from? Here’s a brief history of the idea, which remains emergent and evolving still today. (by Stephanie Gioia, Director of Consulting at XPLANE)

Co-Creation: Placing the Consumer in the Heart of the Open Innovation Process

Companies claim that adopting user experience research as part of their process to achieve innovation puts consumers in the heart of the process, yet …

Innovation

Place Your Personal Brand Top of Mind With Influencer Marketing

Trust is the most important factor when attracting word of mouth recommendations. Having the right influencer connections for your personal brand is …

12 science-backed tricks for appearing smarter than you are

But that doesn't mean you can't <i>appear</i> to look more intelligent.<p>In fact, there are plenty of science-backed ways to convince others that you're a modern-day Einstein.<p>We rounded up 12 of them, so you can impress everyone from your beau to your boss with your seeming brainpower.

Beer companies are using this counterintuitive method to get millennial customers back

"If you look at millennial brands that today are at the top of their preferred list, most of the time the advertising budget of those brands is zero," Jorn Socquet, Anheuser-Busch's vice president of marketing, told Bloomberg.<p>When it comes to "cool" beers, craft is king. Even though big beer …

How language can affect the way we think

Keith Chen (TED Talk: Could your language affect your ability to save money?) might be an economist, but he wants to talk about language. For …

Linguistics

Signs, Strategies, and Brand Value

The semiotic paradigm in market research gives new meaning to the expression, “You are what you eat.” The semiotic value of goods, from foodstuffs to …

Number Of People Using Non-Bank Options To Manage Their Money Could Double In 2016

In the first nine months of 2015 alone fintech startups raised $10.5 billion from venture capitalists and other big investors. But are real people actually using their products?<p>In the early days of fintech companies plowed their often sizable war chests into attracting young, well-off consumers …

7 people to follow on Co-Creation

<i>Looking for people worth following? Meet our 7 people to follow series, sharing an overview of people worth following on social media.</i> For our second …

Innovation

Co-creation on speed with LEGO® SERIOUS PLAY®

Successfully reported this slideshow.<p>We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.<p>13,228 views<p>Share<br>• Like<br>• Download<br>• ...<p>Published on May 16, 2014<p>Abhijit Gupta , CUSTOMER EXPERIENCE STRATEGY & EXECUTION, …