Jacob Gallegos

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How to turn social media engagement into real sales

Complete PROFIT 500 Ranking » Complete STARTUP 50 Ranking » How to Enter »<p>(Illustration by Sam Island)<p>Pictures of organic onesies and teeny-tiny …

Marketing

B2B Market Expert Says: 'No More Spray and Pray Emailing'

Sophisticated B2B marketers are turning away from “spray-and-pray” email. Improvements in analytics, Ai and machine learning; these are facilitating …

4 Golden Rules Of Marketing That Will Never Change | Inc.com

Marketing is a fickle beast. First, infographics were the cool thing. Now, it's videos.<p>Facebook is constantly changing its algorithms (keeping business owners like you and me on our toes). The same goes for Google.<p>When you look at things from a broader perspective, however, some fundamentals of …

Marketing

Branding For Small Businesses Made Simple

There’s a lot of content out there that is written to help small business owners do their own marketing, but it’s often written by marketers who are adept in things like analytics, content marketing, and technical jargon. It may be written using terms you don’t understand and business processes …

Marketing

Use These 5 Tips To Optimize Your Website's Homepage

Your homepage is some of the most important real estate on your entire website. While it’s true that many of your website visitors probably enter through landing pages or direct links to products or services, a huge number of them still come through the homepage. And, for many, this will be the …

UI Design

7 killer ad tips for YouTube & video

Looking to add video advertising to your marketing mix? Columnist Kevin Lee shares some advice for ways to take advantage of YouTube's video …

YouTube

Don't Get Too Fancy in Your Marketing -- Authenticity Always Wins

Focus less on the product and more on the company and the people who work there.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>When building a messaging strategy, the first question young startups typically asks themselves is, <i>What do my customers want?</i> In the digital-first world that …

Marketing

Why B2B Marketers Need To Implement Marketing Automation?

This column is authored by Amberlynn Adam, Blogger, Content Developer & EditorThe post Why B2B Marketers Need To Implement Marketing Automation? …

Marketing