Jacks &Stars

44 Flips | 9 Magazines | 5 Followers | @JacksStars |

Frito-Lay CMO: 'Experience is Overrated'

Frito-Lay North America CMO Ram Krishnan must balance the need to be consistent globally with a social media strategy that is far from one size fits …

Advertising

Exposing The Generational Content Gap: Three Ways To Reach Multiple Generations

With more people of all ages online than ever before, marketers must create content that resonates with multiple generations. Successful marketers …

Ex-Microsoft execs connect dots between marketing content and sales performance

Which of your company’s pitch presentations translate into revenue most often? For that matter, which ones are modified most often by the sales …

Solving the Mystery of Marketing to Millennials

The Sheraton Centre in Toronto was abuzz with marketers, social media professionals and branding experts as they gathered for the Digital Media …

Find Your Strategy: 6 Actionable Social Media Strategies from Successful Brands

Being great on social media isn’t always intuitive. Sometimes the best way to learn is to get inspired by the what others are doing.<p>Late last year, …

Research Shows Millennials Don't Respond To Ads

The nature of media and advertisement is constantly changing. With every new generation, old rules have to be reconsidered or thrown out when ineffective. The same old advertising techniques will not always work on the new generation.<p>In particular, the millennials are proving to be a challenging …

Public Relations

Who millennials trust, and don’t trust, is driving the new economy

By PricewaterhouseCoopers' projection, the biggest sectors of the "sharing economy" — including transportation and travel companies like Uber, Zipcar and Airbnb — could be pulling in as much as $335 billion in global revenue by 2025. That's a massive number (PwC puts it today at about $15 billion), …

University of Chicago

Furthermore from Equinox

VIEW MORE ><p>WORKOUTS<p>The best moves from trainers and other fitness pros<p>VIEW MORE<p>Nutrition<p>The food news you need to know right now<p>VIEW MORE<p>Recipes<p>What …

Four things brands need to know about Gen Z

They make up a quarter of the American population. They are the first true-blue digital natives. And they learned how to play with phones and take …

With Print Relaunch, 'Blackbook' Embraces Branded Content

The magazine is back in print for the first time since founder Evanly Schindler repurchased the brand in 2013.<p>Author:<p>Publish date:<p>Social count:<p>187<p>The …

Travel + Leisure takes platform approach to raise output over 700 percent

For publishers, using unpaid contributors is a way to grow audience without breaking the bank. But it also can lead to quality control issues when …

Advertising Industry

B2B Buying: Millennials vs. Gen X and Baby Boomers

Millennial B2B buyers want to interact directly with vendors' representatives far more than Gen X or Baby Boomers buyers when researching products …

Intel shows Google how to stick it real good

Intel has loosed its Chromebit-killer, the Compute Stick, on the market with pre-orders open at NewEgg, Amazon and other outlets.<p>It's more expensive …

Intel SSD 750 Series PCIe Solid State Drive Leaves Performance Enthusiasts Drooling

If you follow performance computing technologies at all, you probably know that a fast SSD can offer a significant speed boost to any system, perhaps more-so than any other upgrade. And when it comes to SSDs, Intel has been a forerunner for years now. Though the company often seemed to …

Solid State Drive

Adobe's new Slate app aims to turn anyone into a web designer for free

Over the last year, Adobe has been steadily beefing up its mobile offering with several new and rebranded apps. Though most of these require a …

Intel SSD 750 PCIe SSD Review: NVMe for the Client

Ever since our SSD DC P3700 review, there's been massive interest from enthusiasts and professionals for a more client-oriented product based on the …

Intel Corporation

Data Storage, Cloud, Converged and Data Protection

Data Protection

Washington, DC | Latest News & Stories

DestinationsLaid-back spring break ideasMarch 19 | USDestinations6 ways to enjoy spring break in Washington, DCMarch 19 | Washington, …

How to Eradicate Unused Content

Today, as much as 70% of content churned out by marketing sits unused, according to B-to-B research firm SiriusDecisions Inc. Research from …

Marketing

How B2B IT Buyers Use Social Networks

The majority (57%) of B2B information technology buyers are using social networks as part their purchase decision process, according to a recent …

Get to Know Generation Z: Marketing's Next Big Audience [Infographic]

As a marketer, you most likely understand Millennials, but you also need to get to know the generation that follows: Generation Z.<p>Generation Z makes …

Does Your Content Marketing Need a DAM Makeover? [Infographic]

Successful content marketers manage their digital assets as carefully and intelligently they would manage their money. Do you?<p>Digital asset …

How Do Millennial B2B Buyers Research and Select Vendors?

When it comes to making B2B purchase decisions, Millennials and Gen Xers are more likely than Baby Boomers to believe in the importance of consulting …

Which Way Is The Concept Of Vertical Scrolling Headed In 2015?

With single page websites bubbling from being an untested endeavor to becoming a hotly pursued trend, the concept of vertical scrolling has found …

Be More Human

Clothing

A Simple Plan for Measuring the Marketing Effectiveness of Content

What does it mean that your content marketing is “working?” In general, this means that it’s supporting your marketing and business goals.<p>In the …

Corporate Stories: How to Inspire, Engage

The brick building that houses the heart of EMCTV could be any other building in any other corporate office park. In fact, Maggie Burke, Senior …