Jack Vaselaney

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Celebrities are going to be huge in Super Bowl ads

NEW YORK (AP) — The Big Game is more than a week away, but Super Bowl advertisers are already out in force online, playing up celebrity cameos to drive buzz for their brands.<p>First-time advertiser Amazon on Wednesday teased its ad with Alec Baldwin. On Thursday, Hyundai revealed that Kevin Hart and …

The Only Video Cheat Sheet for Facebook Marketing You'll Need

It’s a common story for social media users today: You’re sitting at your computer, idly scrolling through your News Feed, when only a few rolls of …

Ten of the greatest Super Bowl car commercials of all time

With an average of over 100 million viewers each year, the Super Bowl always has advertisers bringing out the big guns. And for those among us who don't know the difference between a safety and a touchback, those commercials can be one of the most compelling aspects of the annual ritual.<p>Car …

General Motors

Why Teen Phone Use Is Changing--and How to Change With It

Teens' mobile device use and preferences are unlocked for safety and marketing.<p>Minecraft is more popular than Facebook. Surprised?<p>Such data finds will shock many Millennials--and most people over 30--for whom Facebook signaled the rise of Web2.0. But, for many teens, Facebook is a hallmark of the …

What About My Star Wars Oranges? How Brand Love Transcends Marketing Logic With The Force Awakens

As the 1.6-billion-dollar box office epic <i>Star Wars: The Force Awakens</i> begins to fade from the public eye, so also have the <i>Star Wars</i>-themed brands lining the shelves. I find myself at a loss in the fruit aisle, the pharmacy, the Verizon store, the Chrysler dealership. What kind of oranges should I …

Star Wars

Snapchat-focused marketing company Naritiv raises $3 million

Marketing company Naritiv announced Thursday a $3-million investment from venture capitalists to grow a team that helps advertisers turn popular Snapchat users into temporary salespeople.<p>Years ago, media companies including Fullscreen and Maker Studios began doing the same, linking advertisers to …

Facebook's Oculus Rift Can't Compete With PlayStation VR or HTC Vive, But Its Marketing Might

In the video above, I outline the biggest competitors for virtual reality headset Oculus Rift, starting with the HTC Vive. The HTC Vive is the most impactful tech demo I’ve experienced and that is saying something. There is no way for me to articulate how completely enveloped you are into these …

Is A Super Bowl Ad Really Worth $5 Million?

<i>This article is by Tim Calkins and Derek D. Rucker.</i><p>This year Super Bowl spots are selling at a reported $5 million; that’s more than $150,000 a second. This is a remarkable sum. It also is a record for Super Bowl advertising and for advertising more broadly.<p>This raises an obvious, and often …

Snapchat Is Slowly but Surely Letting More Brands Run Long Video Ads

Brands are going long on Snapchat—at least with video. After beginning to test the first "swipe to view" video ad with Activision's Call of Duty in …

Microsoft and the NFL's $400 million marketing fumble

Most sports fans try to ignore the ancillary marketing surrounding the games we love. It's unavoidable, certainly — no one is claiming not to see and …

Schadenfreude

7 Tools That Make Facebook Marketing Easy

As Facebook continues to drive the world’s social media standard, the question must be asked:<p><i>What are the best marketing tools available for Facebook?</i><p>…

Sports Marketing & Media Bachelor's Program

Intents Vs. Demographics: How Micro-Moments Reshape The Future Of Digital Advertising

The year 2016 promises to be a year of great innovation in the advertising industry driven by how customers use their mobile devices to discover, learn and share. This rapidly evolving in-the-now and on-the-go behavior gives way to what Google refers to as micro-moments, when customers increasingly …

Here’s Why Influencer Marketing Is As Powerful As TV Ads During Sports Events

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Why tech is a big drive for marketing

The World Wide Web of social media networks, its users and management tools looks different than even two years ago.<p>Just as feeds are constantly repopulating and content is changing viral position every hour, the technology allowing the digital world to thrive is ever evolving.<p>Less than a decade …

Why Brands Pass on the Super Bowl

<i>Co-authored by Derek Rucker. Rucker, is the Sandy and Morton Goldman Professor of Entrepreneurial Studies in Marketing at the Kellogg School of Management at Northwestern University.</i><p>This year a number of well-known brands have announced that they will not show up to advertise on the Super Bowl. …