Jacek Kotarbinski

374 Flips | 2 Magazines | 3 Likes | 103 Following | 43 Followers | @Jack11Poland | Keynote Speaker, Polish Best-Selling Author, Marketing & Innovation Strategist, charismatic influencer and blogger, entrepreneur, marketer since 1990

A startup that provides coaching for tech workers reveals the best thing managers can do to keep millennials from quitting

Millennials have a reputation as the "job-hopping" generation. In 2016, a Gallup poll revealed that 21% of millennials said they changed jobs within the past year (more than three times the number of non-millennials who reported the same), and 60% are open to new opportunities.<p>There's a secret to …

In A Shared Economy, Who Will Own Cars?

Cracks in the business model that has guided the auto industry in the past century are becoming more visible by the day. Individuals in the future are less likely to buy and own their own cars; they are more likely to share and rent them. Vehicle occupants aren’t as likely in the coming years to be …

Mobile Payments

Richard Branson: Work Smarter, Not Longer | Inc.com

Richard Branson is one the most beloved and successful businessmen on the planet. He is an entrepreneur with flair, the kind that uses slogans like "Screw It, Just Do It."<p>Branson believes you can live life to the fullest and have fun doing it, in addition to running one, or in Branson's case, …

Employment

A Walmart executive who sold his startup for $550 million had a really weird reaction the moment he got rich — here's why

In 2010, Marc Lore sold his startup, Quidsi, to Amazon for $550 million.<p>Immediately afterward, he felt terrible.<p>On an episode of Business Insider's podcast, "Success! How I Did It," Lore, who is now the CEO and president of Walmart eCommerce in the US, told US editor-in-chief Alyson Shontell what …

After one year of Trump, Google CEO Sundar Pichai sounds a lot different about immigration — and that may be a good thing

Almost exactly one year ago, Google CEO Sundar Pichai stood in front of cheering employees vowing to "stand together" and "never compromise" in opposing the Trump administration's travel ban.<p>On Friday, Pichai spoke out again in defense of immigration and of the benefits that immigrants bring to the …

Silicon Valley

Personal Branding. Which Are You: Lazy or Stupid? - Digital Leadership Associates

Personal Branding. Which Are You: Lazy or Stupid?<p><b>By Adam Gray | @AGSocialMedia</b><p>I have been in business for 30 years now and there is one fact that …

Top 10

'Alexa, send me a police update'

A police force is using the Amazon Alexa app to stream daily crime briefings directly to people’s homes.<p>Customers can use the voice-activated app to receive the latest news and information hourly from Lancashire Constabulary, including images of wanted and missing people.<p>The information is streamed …

Smart Homes

The 6 Simple Step Checklist for Analyzing Your Competition

The cool calculation of your competitors weaknesses is easier than ever on a social web.<p>Had Zuckerberg ignored areas that he felt MySpace guys were …

Marketing

Why a Personal Brand is so Much More Than a LinkedIn Profile - Digital Leadership Associates

<b>Why a Personal Brand is so Much More Than a LinkedIn Profile</b><p><b>By Adam Gray | @AGSocialMedia</b><p>Over the last six months we have seen a worrying trend on …

Public Relations

The 10 Design Trends Of 2017 That Need To Die

Do better in 2018–do away with these design crimes.<p>In many respects, 2017 was an incredible year for design. Brands such as Nike took a powerful stance on inclusion. Virtual reality enabled exciting new experiences. Inventors solved some of the longstanding problems mainstream design has ignored, …

Apple CEO Tim Cook: I don't want my nephew on a social network

Add Apple CEO Tim Cook to the list of tech luminaries warning about the potential risks of modern technology.<p>Speaking at a school in England on Friday, Cook said he didn't want his nephew to use social media, according to The Guardian. He also argued that the use of tech in schools should be …

Social Media

POINT-OF-SALE TERMINALS: How evolving merchant demands are pushing POS terminal providers to up their game in an increasingly competitive environment

The downfall of US brick-and-mortar commerce is overblown — despite sharp gains in e-commerce, which will nearly double between now and 2021, the lion's share of purchasing continues to take place in-store. And that's unlikely to change anytime soon, since the online environment can't yet …

eCommerce

Adweek’s 25 Most Popular Stories About Creativity in 2017

Ikea. Burger King. Netflix. Spotify. It’s no surprise that some of the world’s most creative brands delivered their usual memorable work in 2017. And …

Advertising

The Psychology of Social Sharing: How to Shape Your Content According to What People Want to Share

<i>There is no magic formula to going viral.</i>Even if some blogs make getting shared big-time look effortless there simply is no 100% foolproof method to …

Infographics

LinkedIn Says Your CMO Needs to Know About These 5 Marketing Trends | Inc.com

Let's face it, CMOs have an enormous amount on their plates. With marketing becoming more complex. It seems that a CMO's responsibilities are growing nearly every day.<p>Keeping pace with technology and rapidly changing trends can be overwhelming at times. Even more so if you're a CMO and your company …

Marketing

The 10 Most Watched Ads on YouTube in 2017

It’s time for the year-end lists, and here’s a fun one—the 2017 YouTube Ads Leaderboard, featuring the most-watched ads on the video platform this …

Cryptocurrency, Ecommerce & Consumer product trends

Coca-Cola Axes Coke Zero for 'Coca-Cola Zero Sugar'

Coca-Cola Co. is killing Coke Zero in favor of Coca-Cola Zero<p>Sugar. It's hard to tell what's different, however, beyond a significant design and …

A Refresher on Marketing ROI

Companies spend a lot on marketing communications. In fact, global spending on media is expected to reach $2.1 trillion in 2019, up from $1.6 trillion in 2014. But is all that money well spent? And more fundamentally, does marketing actually work? Marketing ROI analysis can help answer those …

Brandless Disrupts CPG By Leveraging Three Potent Marketing Trends

Brandless is a brand-new company out of San Francisco that hopes to completely disrupt the CPG category (including Amazon). Forbes Reporter, Amy Feldman, reported on the Brandless concept recently in her, “Brandless Hopes To Shake Up Consumer Products With Direct-To-Consumer Basics For $3.” It’s a …

eCommerce

How Successful Brands Use Instagram for Marketing | Inc.com

In our fast-paced digital world, social networking is taking over as the primary way most people receive information. Instagram, one of the fastest-growing social networking platforms, is used daily by more than half of its 600 million active users. And it's good for more than just posting selfies, …

Marketing

4 Ways to Leverage Marketing Trends for Viral Growth

What you can learn from this fashion brand.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Ever since the founding of Facebook in February of 2004 and Twitter in March of 2006, marketing has completely changed. Brands that once built campaigns to push market awareness through …

3 Hot Marketing Trends You Need to Try Now

Keep innovating with your marketing strategies.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Marketing is constantly evolving, and while things like email marketing and content marketing will continue to be viable strategies, there are some other, growing trends worth exploring right …

<b>These Marketing Trends Are Making a Comeback Right Now</b> | Inc.com

A marketing renaissance is occurring for some old trends that may have once become tiresome but are now starting to appear fresh again. Email, direct mail and videos all fall into the category of areas that slowly grew stale as newer digital trends emerged and old ones evolved. Now they're gaining …

Marketing

Jacek Kotarbiński: I love Poland - Nowe Trendy w Turystyce, Gdańsk 2017

Corporations in the Age of Inequality

On a sunny morning in December 2013, as Google employees boarded the bus that would take them on their daily commute from Oakland to the company’s Mountain View headquarters, protesters moved in. One unfurled a bright blue banner bearing the words “F— Off, Google.” Some handed out pamphlets …

In a VR world

I<p><b>n 1895, audiences sat down to watch “L’Arrivée d’un Train en Gare de La Ciotat,” an early film that showed a train pulling into a station. Legend has it that when viewers saw the train barreling toward them they panicked, because they hadn’t experienced the new medium.</b><p>Whether the story is true or …

Nostrums for rostrums

IN 1949 Frank McNamara, an executive at a struggling finance company, had the idea of a charge card to settle the tab at high-class eateries. First, …

Apple Heads The World's Most Valuable Brands Of 2017 At $170 Billion

Brand value is the ultimate currency craved by companies. A valuable brand spurs demand and creates pricing power.<p>Exhibit A: Apple and the iPhone, which sold 78 million units in the fourth quarter of 2016. The average selling price was $695. Pricing for chief competitor Samsung was more than $500 …

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