Jace Eliscu

97 Flips | 5 Magazines | 3 Followers | @JaceEliscu | Keep up with Jace Eliscu on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Jace Eliscu”

What is Snapchat's place in the marketing mix?

In the 12 months since Snap popped on the NY stock market, the company has invested heavily in its advertising offering, but questions remain as to …

Advertising

Toyota's newest immersive magazine insert checks your heartbeat as it races

Saatchi & Saatchi creatives put together an immersive, 3D hand-made insert to promote Toyota’s new Camry.<p>The technology required assistance from …

Provence-Alpes-Côte d'Azur

Spotlight On Ad Blocking: Awareness Of New Chrome Feature Is Low

About two weeks after the release of Google Chrome’s built-in ad blocker, just 36% of 1,000 U.S. adults surveyed were aware of the new feature. This …

Ad Blocking

McDonald’s golden arches ads lead drivers to the nearest restaurant

McDonald’s has conceived an astute way of using its branding to lead commuters into its outlets, by sharing bits of its famous golden arches upon …

McDonald's

Major Brands Stop Advertising on Alex Jones’ Biggest YouTube Account

Major brands didn't know they had ads running on InfoWars' biggest YouTube account—The Alex Jones Channel—until very recently.<p>Last week, <i>CNN</i> …

Alex Jones

Researchers are already building the foundation for sentient AI

Few sci-fi tropes enthrall audiences more reliably than the plot of artificial intelligence betraying mankind. Perhaps this is because AI makes us confront the very idea of what it means to be human. But from HAL 9000 to Skynet to the robots in <i>Westworld</i>’s uprising, fears of sentient AI feel very …

In the future, an AI may diagnose eye problems

Artificial intelligence could help diagnose blinding eye diseases and other illnesses, speeding up medical care in areas where specialists might be …

Medical Technology

YouTube app gets fancy new AI that removes background like a green screen

While artificial intelligence may one day evolve into the godhead, right now it's being put to a more prosaic use: funny backgrounds in YouTube …

Artificial Intelligence

AI Just Took a Big Step Towards Becoming More Human

They're now capable of training themselves.<p>In recent months, researchers at OpenAI have been focusing on developing artificial intelligence (AI) that …

Artificial Intelligence

Elon Musk slammed a Harvard professor for dismissing the threat of Artificial Intelligence

Elon Musk took to Twitter this week to bemoan comments, made by Harvard professor Steven Pinker, that were dismissive of Musk's many warnings about the dangers of artificial intelligence.<p>Musk's smackdown came in response to statements Pinker made on a Wired podcast released a few days prior. At one …

A new AI-powered app transcribes your conversations in real-time

by Dom Galeon March 4, 2018 Artificial Intelligence 11604<p>Transcription on the Go<p>If you have to deal with transcribing interviews as part of your …

Amazon Expected To Spend $5 Billion On Video Content This Year

In the battle for video content, Amazon appears poised to up the stakes.<p>According to estimates from JPMorgan’s Doug Anmuth, Amazon is expected to …

Advertising Industry

This Facebook recruiting initiative turned a psychology major into a sought-after product manager

When Jasmine Xu graduated from Dartmouth in 2016, she never thought she'd have a career in tech.<p>She had double-majored in psychology and geography, not computer science, after all. While she had interned at a pair of Silicon Valley tech companies, including the cloud storage provider Box, and had …

We all hate advertising, but there's an easy fix

Like most people, I hate advertising. I hate it because of its manipulative nature, its constant nagging, the off-target communication, and for trying to literally follow you everywhere and trampling your privacy along the way.<p>Luckily some companies are trying to do things differently. They try to …

Under Armour

Advertising in the digital age: why online-first is the future

While internet video continues to grow its coverage, television advertising is losing ground. Young people no longer watch TV as they turn to YouTube, Netflix, and other sources. As such, advertisers are actively transferring budgets from TV to digital sectors.<p>We are going to look into the …

Excessive Frequency, Retargeting Account For Ad Blocker Usage

Adults use ad blockers because of ineffective ad targeting, rather than an objection to advertising, according to Kantar Media.<p>Kantar Media …

Could The Chrome Ad Blocker Help Programmatic Move Past The Click-Through Rate?

AdExchanger |“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s …

When AI Steers Us Astray

As artificial-intelligence systems become widespread, the chances grow that their glitches will have dangerous consequences. For example, scientists …

Indian-American Brothers Seek To Use Artificial Intelligence To Help India's Poorest

Romesh and Sunil Wadhwani this week launched what is billed as the world's first nonprofit institute dedicated to putting AI to work improving lives …

Artificial Intelligence

3 AI terms all business professionals need to understand

The value and utility of artificial intelligence is a hot topic today. In fact, a recent report by MIT Sloan Management Review asserts that almost 85 percent of executives believe AI “will allow their companies to obtain or sustain a competitive advantage.”<p>But there’s also a lot of confusion about …

Don’t worry about AI going bad – the minds behind it are the danger | John Naughton

Killer robots remain a thing of futuristic nightmare. The real threat from artificial intelligence is far more immediate<p>As the science fiction novelist William Gibson famously observed: “The future is already here – it’s just not very evenly distributed.” I wish people would pay more attention to …

Scientists to develop AI-powered robot clones of dead people!

In context: Scientists to build robot replicas of dead relatives<p>25 Feb 2018Scientists to develop AI-powered robot clones of dead people!<p>❮<p>The clones …

Siri

Spotify Is Ad Age's 2018 In-House Agency of the Year

In 2017, music-streaming platform Spotify needed to look no farther than its own walls to turn out some of the year's most exciting work by any …

Advertising

Lexus Enjoys Huge Success Of 'Black Panther'

Brands roll the dice when they affiliate with movies, since it’s anyone’s guess what will be a blockbuster.<p>Lexus chose correctly when it signed on 18 …

Black Panther

Google Explains The Reasons It Started Ad Blocking

Today is the day that Google's Chrome browser will begin a new policy of restricting ads on sites that do not abide for the Coalition for Better Ads …

Salon Offers Visitors In-House Cryptocurrency Mining When Blocking Ads

Mining<p><b>Mainstream web magazine Salon has started allowing its readers an ad-free site, if readers start mining cryptocurrency for them, after</b> …

Teach Your Robot to Do the Dishes - MIT Technology Review

Roomba has a new friend. Researchers have developed a robot that can help clean the kitchen.<p>In a paper presented at Robotics Science and Systems in …

These Uncanny Valley robots will really creep you out

Japanese robotics professor Masahiro Mori devised the concept of the 'uncanny valley' in 1970. It's the point at which a robot is made to appear so …