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Millennials redefine luxury—and the stakes are high

Younger shoppers, new technology and the desire to spend on high-end experiences are reshaping modern luxury.


Wealthy Americans, Especially The Upper Tier, Eschew Retail For Digital

For young, wealthy Americans online shopping is big, but so are authenticity, quality, and memorable experiences, per a new report from Martini …

Luxury Brands

The skills Americans say kids need to succeed in life

In a recent Pew Research survey, more respondents said communication skills were most important for children to have, followed by reading, math, …


New FREE Skift Report: The Rise of Food Tourism

The Rise of Food Tourism report, by Skift + OCTA
Skift Take:
Driven by today’s intense social media activity around unique food experiences, …


When you store your entire life online, you gamble with your memories

(Chris Devers/Flickr)

We know incredible things about former civilizations thousands of years after they fell, thanks — in large part — to the …

Vint Cerf

Sixty-Six Shades of Skin: Tapping the Multicultural Beauty Market

LONDON, United Kingdom — In the last few months, a succession of less-than-impressive financial results has revealed a global beauty market suffering from bags under its eyes. In February, Avon posted a fourth-quarter revenue drop of 12 percent, while Procter & Gamble reported that beauty was its …


China's Millennials Shun Traditional Matchmaking, Wait to Find Love

SHANGHAI — At a trendy bar in China's largest city, young men and women catch up with friends, dance, and — in something of a break with Chinese tradition — attempt to find love.

Contrary to previous generations' emphasis on status and wealth, China's millennials are making a stand by taking a more …


The Rise of Homeschooling Among Black Families

African American parents are increasingly taking their kids' education into their own hands—and in many cases, it's to protect them from institutional racism and stereotyping.

Marvell Robinson was in kindergarten when a classmate reportedly poured an anthill on him at the playground. After that, the …

Race & Ethnicity

British Brands Enabling Fans To Shop Real-Time #LFW Trends By Leveraging Outdoor Advertising

Despite fashion week being all about what clothes we’re going to wear next season, brands including Hunter Original and Topshop will push current stock in a big way when London begins from Friday.

Both are turning to digital screens up and down the UK in Ocean Outdoor’s network, in a bid to truly …


Rise Of The Micro-Tinders

Different strokes for different folks. But what about different apps? Tinder brought ruthless efficiency to online dating. Yet the same way people gravitate to distinct nightlife spots depending on their style, we’re seeing an explosion of niche dating apps all based on Tinder’s familiar swipes. No …


At Napa Music Festival, Chefs Are in the Lineup

Chefs are often called the new rock stars, and now one California music festival plans to give some culinary headliners their own stage.

In its third edition, the three-day music, food and wine event BottleRock Napa Valley plans to supplement its four music-focused stages with a fifth devoted to …


Illegal, Immoral, and Here to Stay: Counterfeiting and the 3D Printing Revolution

If you’re looking for a way to gauge how the 3D printing market will evolve, look no further than the dawn of two other revolutionizing technologies …


Young, Attractive, and Totally Not Into Having Sex

It’s Friday afternoon during finals week, and two undergrads at the University of Tennessee in Knoxville are lounging together on a battered couch in …


Mindfulness Could Be a Cheap, Easy Sleep Aid

Mindfulness training is everywhere these days, and as more and more celebrities adopt the practice it would be easy to dismiss as a fad. But there's …


JWT: 10 Years of 10 Trends - Executive Summary

Ten years ago, our agency made the pioneering move to set up what we now call JWTIntelligence with the purpose of interpreting these changes and what they mean for the future. Our latest 10 Trends report celebrates a decade of trends forecasts, exploring 10 of the most compelling macro trends …


AT&T’s Offer: Share Your Data for Personalized Ads, or Pay More

Would you pay an extra monthly fee just to avoid seeing some online ads based on your web browsing history?

That’s the premise behind a staggered-pricing option offered by AT&T’s ultrafast fiber optic network, called GigaPower, which the company introduced in the Kansas City area on Monday.

For more …


A Tour for Introverts: Landmarks and Alone Time

For introverts, group travel can be a noisy, rushed, herd-mentality experience of interacting with strangers on a daily basis: a draining, not relaxing, vacation. But a new concept by Sacred Introvert Retreat Tours aims to change that this spring, with a trip to Glastonbury, England, and …


These Models With Disabilities Featured In An Inspiring New York Fashion Week Show

One model became the world’s first male amputee to walk on the NYFW catwalk.

Following the inclusion of Jamie Brewer – the first model with Down syndrome to feature on a New York Fashion Week catwalk – last Thursday, the fashion world has made another move in the right direction: a show featuring …


Dear Millennial, It’s a Phone. Let’s Learn How to Use It Properly

The lost art of telephone etiquette

Word of caution: This is a rant.

My daytime job requires dealing with the public, six days a week. (That seventh …


The Magazine Trying to Bring the Web's Cat Obsession Offline

It’s bring-your-pet-to-work Friday at the Irvine (Calif.) headquarters of Catster and Dogster magazines. Snicker the goldendoodle is sniffing a corner. …


How to Advertise to the Millennial Who Hates Advertising

Maker Studios' chief content officer Erin McPherson has a few words of advice for marketers trying to reach millennials: You're not going to get them …


From Facebook To A Virtual You: Planning Your Digital Afterlife

Social Media platforms are getting closer to answering the question: What happens to our online accounts after we die? Facebook, Google and other popular services are offering more control over how we are remembered online. And at least one startup is looking at ways of using artificial …


Love Is An Expensive Business - Valentine's Day By The Numbers [Infographic]

Love is an expensive business and nothing proves it better than Valentine’s Day. Few countries take February 14th as seriously as the United States and this year the average American will spend $142.31 on gifts. Men are going to spend nearly twice as much as women with overall sales amounting to a …

Valentine's Day

Everything you need to know about Generation Z

Facebook? Of course. Books? Definitely not. Video games? For sure. Sport? No way. Speed? Yes. Patience? Not so much.

This, in a nutshell, is the life of the "Generation Z" -- independent, stubborn, pragmatic and always in a rush.

These youngsters, born after 1995 and unaware of a world without …

Generation Z

When Boomers Rule The World - Again

Boomers are the first generation on the planet to get to age 60 and still see a long runway ahead.

Boomers’ annual spending power of $7.1 trillion is estimated to hit $13.5 trillion by 2032.

This idea of a massively aging population should be looked at as an opportunity rather than a liability... …


Taking Stock Of Bone Broth: Sorry, No Cure-All Here

How did bone broth become the magic elixir du jour?

We're not sure, but in the last three months, breathless stories about its umami depth and super nutrition have ricocheted through food media. Meanwhile, restaurants like New York's Brodo, Portland's JoLa Café and Red Apron in Washington, D.C. have …


Here Is the Captivating Ad Format Facebook Hopes Will Wow Its Users

What if there were an ad that you just couldn't draw your eyes from? It's oddly captivating, almost hypnotic, and it would halt your thumb from …


How Millennials Are Changing Product Development for Good

Like most of you, I’ve read dozens of articles over the past few years about all the ways millennials are different from previous generations: as …


The Post-Trend Universe

In a world where fashion moves Instagram-fast, the “look” of the season is a thing of the past. And that’s a cause for rejoicing.

In the world of the ’50s, when Seventh Avenue was full of manufacturers and rather timid in its ideas, a well-known editor used to march into showrooms and say, “Show me …

Getty Images

Are iPads the Solution to Snow Days?

The winter season comes with campus closures. Now, some school districts are using technology to ensure kids stay on track.

As many states dig out from yet another winter storm, school districts are struggling to keep the academic calendar—and student learning—from being derailed as a result of …