Jack Sciarr

241 Flips | 1 Magazine | 1 Like | 53 Following | 3 Followers | @JSciarr | JS

How Disney Found Its Way Back to Creative Success

Since every industry changes in time, the key to success is adapting to those changes – hence, strategy is innovation. In this, Disney and Warner Brothers provide an instructive study in contrasts.<p>When Robert Iger, Disney chair and CEO, purchased Pixar for $7.4 billion ten years ago, some in the …

Your Step By Step Content Marketing Strategy

Since content marketing is still a relatively new methodology – at least when we’re talking about digital marketing – it should come as no surprise that one of the most common searches associated with it is “content marketing strategy”. Just look at this suggested search provided by Google.<p>It’s …

Marketing

Content Marketing Is Moving Toward a Zen State of Storytelling

On my way to work recently, my Lyft driver asked what I did for a living. It's a simple question but one almost anyone in content marketing becomes …

What Is Strategic Brand Narrative?

Brands are no longer what we tell people we are, but what our community says about us.<p>The Strategic Brand Narrative is a tool for creating and attracting people to your community. This narrative is ultimately distributed through social media, digital and other communications.<p>Brands have evolved. …

Google has a new division called 'Area 120' where employees can build their own startups

The incubator is called "Area 120" and will be headed up by Google executives Don Harrison and Bradley Horowitz, sources told The Information.<p>Here's how Area 120 will work:<p>First, teams within Google will submit a business plan and apply to join Area 120.<br>• If successful, the teams will get to work …

The 10 Habits of Highly Effective Millennial Marketers

Millennials are probably the most researched generation in marketing history. In fact, a simple Google search for "Marketing to Millennials" yields over 17 million search results, more than twice the results for "Marketing to Baby Boomers" (8 mil. search results) and nearly 9 times more than the …

The Ultimate 40-Point Checklist for Smarter Content Marketing Strategy (Infographic)

This visual guide covers brilliant content strategy from A to Z.<p>Everyone and their brother has jumped into the online content creation game. Every minute on the Internet, YouTube users upload 300 hours of new video and Vine users share 8,333 more. Over 347,000 tweets are sent. Facebook users share …

What Your Small Business Should Do To Look Like A Social Media Pro

As social media use continues to grow, so does the number of marketing opportunities for small businesses. Nearly two-thirds of U.S. adults now use social networking sites, according to Pew Research, up from just 7 percent in 2005.<p>“That’s just a remarkable adoption curve,” said Sean Miller, lead …

Social Media

The benefits of being a little fish: How startups can beat big companies at the PR game

Startups have fewer considerations and competing interests to navigate. Their primary focus is on raising awareness of the company and growing. This enables them to act faster and be more flexible, as well as more creative. One of the best things about startup PR campaigns is that you can have fun …

Startups

Dig Deep to Build Your Marketing Strategy

I’ve seen many beautiful marketing plans. Some are color-coded and laid out nicely in perfectly aligned spreadsheets. This lovely exterior tempts many an entrepreneur to think, “This will be so easy.” And maybe it is -- at least on paper.<p>What comes next is the tricky part. How do you take that …

5 Ways to Increase Your Social Intelligence

How smart are you?<p>We usually answer this question by referring to IQ, test scores and our grades in school.<p>True intelligence is about both book smarts and street smarts.<p><b>Social Intelligence</b><p>For our Science of People book club I chose the book Social Intelligence: The New Science of Human …

Emotional Intelligence

The Marketing Information System: What All Businesses Need But Few Have

For many years, businesses have been talking about the need to develop systems to tie every aspect of marketing together from developing marketing communications through recording sales and providing after-sale customer service.<p>The problem is that very few have invested the time and money to …

How to Build a Story With Your Brand

Creating new stories with your brand is a great marketing strategy.<p>Brands have to be more responsible than ever before. These days' customers are looking for more than someone who can sell a product at the most affordable price. They are looking deeper into what companies are doing in order to …

10 content marketing game changers to look for in 2016

In 2015, we reached peak content marketing. Even Gartner has content marketing entering the “trough of disillusionment.” That means we’re going to be …

5 Powerful Ways to Increase Brand Awareness (Educate First, Sell Later)

B2B marketers say increasing brand awareness is the top challenge they face, according to a report from B2B International.The report was based on …

Marketing

The New Era Of Advertising: What Agencies And Clients Must Do Differently To Succeed

The shift to analytics-driven marketing and technology-enabled business growth has changed the nature of advertising agencies. The era of “Mad Men,” where advertisers primarily focused on TV, radio, and print advertising is gone. In its place are specialists who focus on social media, digital …

Mad Men

15 cose di Twitter che ancora non sapete - Wired

Vi capita mai di fermarvi a riflettere su quali siano i vostri tweet migliori, o su come ottenere informazioni utili per raggiungere buoni risultati …

5 Marketing Strategies for Startups

Here are 5 aggressive marketing strategies and opportunities for startups and small businesses in any industry. Get ready to rock!<p>Nothing fuels a …

The Single Trait That Can Build (Or Kill) Your Brand

Value. Price. Service. Customer Experience. These are all, of course incredibly important to the long-term health and growth of any brand doing any kind of business in any part of the world today. There are others too such as Content, Technology and Adaptability.<p>However, there may be one trait that …

Business Strategy

How to Create a Brand Strategy for Your Business

In today’s marketplace more people than ever are starting their own businesses. Whether they’re small, local shops dedicated in serving the community …

Marketing

How to promote your start-up business

Gone are the days when it took huge marketing budgets to reach large audiences.<p>Today, online tools, social media and business networks make it possible for small start-ups to compete with big companies, even on a shoestring budget.<p>In this episode of our ‘Start-up on a Shoestring’ series we share …

Small Business

Why Companies Are Advertising Their Master Brand

Recently, both Hershey and Coca-Cola have switched to a master brand strategy. Instead of promoting, for example, Hershey’s Syrup, chocolate bars, and Hershey’s kisses separately, the company is running an advertising campaign that unites all Hershey branded treats in a single commercial, …

55 of Our Favorite Digital Marketing Tools for 2016

From my perspective, <b>digital marketing is all about the thinking involved rather than just the tools.</b> But tools these days are making it increasingly …

How to Build Your Content Strategy for 2016

We’re well past New Year celebrations, but some brands and businesses are still struggling to come up with a decent content strategy for 2016.<p>The …

The Number One Marketing Issue for Small Business

Every business should be concerned about growing, and that means one thing: acquiring new customers. Unfortunately, many businesses go about this the …

The 50-year digital relationship

I occasionally meet people who think the Internet is going to go away someday.<p>Yes, some of its pieces do move around a bit. Bye, Friendster! Hello, Peach!* But its core benefit — your ability to find any information, any time and to build relationships around common interests at any distance — …

Beware Of Simple Rules And Slogans -- They Can Kill Your Business

Business today moves fast. So we like simple statements that speak to larger truths. It always seems that if we can find a simple rule of thumb—or maybe 3 to 5 bullet points for the really big picture stuff—managing a business would be easier. Whenever a decision needs to be made, we could simply …

5 Reasons Marketers Should Create 'Snackable' Online Content

In recent years, I’ve talked a lot about how you should focus your efforts on long-form content to win Google algorithms. In-depth reports like whitepapers and case studies can help brands establish thought leadership on a specific topic, especially if they contain fresh information on an in-demand …

Why You Should Never Close the Story on Your Brand

<i>“A great brand is a story that’s never completely told.” – Scott Bedbury</i>Adaptability. It’s a word that has been used on this very blog to describe …

Consciousness