Jack Alexander Spurr

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Marketing in a Digital World

In today’s digital world, as the saying goes, the only constant is change. Change is both social (cultural and behavioural) as well as technical …

10 Timeless Steps to Better Writing From David Ogilvy, the Father of Advertising | Inc.com

It's been said that the ability to write well helps a person to achieve focus, which leads to better, clearer thinking.<p>But how can you learn to write better?<p>Enter the timeless advice of David Ogilvy.<p>Despite never graduating from college, Ogilvy had a gift for the written word. At one point as a …

Creative Writing

15 Free Ways to Increase Your Facebook Page Likes | Inc.com

Facebook is one of the hottest social networks for business owners. There are over 20,000 people on Facebook and as of Q1 of 2015, over 1.44 billion active monthly users.<p>Who wouldn't you want <i>that</i> kind of reach?<p>But most business owners wonder if I have a limited marketing budget, how can I increase …

Marketing

10 Killer Social Media Advertising Hacks For Content Marketers

Let’s start with the bad news first. It’s tougher than ever to get content noticed.<p>Changes to Google search results pages have further obscured …

10 Skills An Email Marketing Manager Needs To Succeed

A lot has been written about the importance of email marketing.<p>And that’s for good reason: if we look at the ROI, email is the best-performing …

5 Entrepreneurs Used This Platform to Make Million-Dollar Businesses

Most people view this social network as a way to connect with and keep in touch with friends, not a platform to make millions. But if you knew how to do it, would you?<p>It's no secret that Facebook is a powerful platform for marketing a business. But so few companies are using the platform to it's …

The List of Marketing Tools You Won’t Be Able to Live Without

Marketing tools streamline and speed up your everyday job and relieve the pain of time-consuming and draining tasks by automating them. They organize …

4 New AdWords Features Will Make You More Money

For companies today, mobile isn't just important--it's essential.<p>How many hours each day do you spend on your smartphone? Whether you're checking your email, searching for a business, or reading the latest stories from Inc., most of us are constantly connected.<p>We've long since passed the time when …

8 Benefits of Multi-Channel Digital Marketing [Infographic]

In this modern world and age where technological advances in communications are readily available to consumers, many expect to interact with …

Marketing

4 Branding Tips That Help Increase Customer Loyalty

If you’re a small business owner looking to build a company that transcends generations, then you must respect the importance and power of branding. …

Marketing

See how these companies win on Instagram — and learn how you can do the same without a professional designer.

<i>We want to tell you about Flowers for Dreams.</i>The company started off as a college initiative to sell a few hundred roses, but in 2012 the team behind …

Infographics

The Sales Funnel in 4 Easy Steps: How to win customers, keep them, and win more

If you’re not sure what the ‘sales funnel’ is, here’s a quick explanation. In short, it’s the process that turns potential customers into loyal …

5 Steps Towards a Better Customer Experience

<i>By Andrea Lennon, SVP, General Manager, Critical Mass</i><p>Here are five steps to building a comprehensive, real-time view of your customer and quantifying the success of customer experience and a brand’s value proposition.<p>Of course there are underlying platform implications of successfully implementing …

Customer Experience

How To Pinpoint Exactly Who Your Target Customer Is

There are over 7 billion people living on earth.<p>Each of these people can be placed in a number of categories based on demographics, interests, and …

Marketing

Why Your Brand Doesn’t Need Anyone To #Participate In Anything

Stop trying to be friends with consumers and do something worthy of their attention, says Firstborn’s associate director of strategy.<p>Over the past few years, a disturbing new trend has emerged in the digital creative world–brands trying to get into “relationships” with their consumers.<p>It seems …

Marketing

13 Super-Easy Ways to Immediately Improve Your SEO

What comes to mind when you see the term “SEO“? Where do you focus all your energy when you’re trying to improve your search rankings?<p>Most people …

Customer Service

What is a Content Marketing Strategy (And Why Do I Need One?)

With traditional marketing tactics becoming less effective as the Internet breeds more self-guided buyers, content marketing has risen up to provide …

Marketing

5 Web Development Tips for Better SEO

If you’re investing in a website for your company, there’s a good chance that you want to use it to attract the attention of more potential customers.<p>…

Successful Messaging Strategy Demands Discipline | Call to Action: Marketing and Communications in Higher Education

In the daily mad dash to pump information about your college or university into public view, it's too easy for content authors to fall into the …

Your blog as a business: successful strategies for writing your way to fame and fortune

<b>You hit publish. This is going to be epic. You wait.</b><p>Nothing happens.<p>You check your Google Analytics stats. Nope. No visitors.<p>Days go by and your blog …

9 Tips for More Effective Brand Storytelling on Social Media

Remember how captivating a good story could be when you were a kid? Nothing could beat that "edge of your seat" feeling while you were waiting for …

Marketing

11 Little-Known Secrets to Lower Your Ad Spends

“That’s it! I must do something about it,” you whisper after seeing your ads dashboard.For the last month or so, you changed your ad copy, images, …

AdWords

5 Strategies to Get the Most From Your AdWords Budget

It’s 9:35 am Monday morning. Your Boss, Toby, storms over to your desk clutching your team's KPI report and demands you start getting more out of …

How SEO is Changing in 2016

Search engine optimization, also referred to as SEO, is a living, breathing process that changes often. Learn the newest changes.<p>Search engine …

How social psychology can benefit your social media marketing?

Humans use their emotional faculties a lot more than reasoning when making a purchase decision, according to conclusive research evidence. This has …

4 Ways to Grow Your Online Presence and Find More Customers

For most customers in the 21st Century their first introduction to a business is by discovering the business online. That’s why each and every business needs to have a strong online presence. Not only will this increase your brand’s reputation, it will establish you as an authority figure. Both of …

Marketing

33 Ways to Use Social Media to Make Sales

Ever wonder how to use social media to make sales?Or what steps you should take before using social media as a lead generation tool?While using …

Marketing

Making The Most Of Google Analytics Audiences Within Your Search Campaigns

Since its launch in 2013, Remarketing Lists for Search Ads (RLSA) has become such an integral tool for PPC marketers that it’s hard to remember what …

AdWords

Is Content Marketing A Strategy, A Tactic Or A Channel?

Columnist Rachel Lindteigen believes content marketing shouldn't be a standalone tactic — it should help tell a cohesive story and shape your overall …

Content Marketing