J. Porter

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How to Elevate Your Customer Experience for the New Year

Investing in your customers is one of the best business decisions you can make.<p>You might hear people say that customer experience is the future of marketing-and they're not wrong. If your company makes any kind of impact on a customer, good or bad, it's highly probable they're going to share about …

Customer Experience

16-Step Blueprint to Master Your Digital Marketing in 2016

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>“Most people overestimate what they can do in one year and underestimate what they can do in 10 years.”</i><p>Entrepreneurs might politely disagree with the aforementioned quote from Bill Gates. There is a heck of a lot that you can accomplish …

Marketing

3 Ways Successful Entrepreneurs Build Outstanding Customer Experiences

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The tried and true saying of “it costs more to acquire a new customer than to keep an existing one happy” is at the heart of customer experience. A 2015 report from online marketing company Invesp found that the probability of selling to …

5 Things That Are Killing Your Customer Experience

Companies have a bad habit of treating customers like a flakey guy would treat a girl he didn’t care about. Once they have the customer, they don’t want to deal with what it takes to manage that relationship. Don’t mis-read me; you are in a relationship with your customers. Are you being the flakey …

The Modern Customer Experience Framework

Customer experience truth-teller Augie Ray says customer experience is an attitude, not a process. Customer experience is, “sure we can do that for you!” It’s “I’m so sorry for your frustration, let’s fix it.” If this customer-minded company were a person, it would be the most knowledgeable …

How To Own A Room

If you’re afraid of speaking up it might be because you are giving your audience too much power.<p>I was in the ladies restroom at a conference years ago when I met an attractive professional woman in her early 40s. She looked like someone who would be able to win over any audience. She was warm, …

Public Speaking

How To Increase Productivity By Employee Happiness

Whether you are an entrepreneur managing a startup, or a corporate executive with thousands of employees, it’s hard to ignore the evidence of big value from happy employees. For example, the Harvard Business Review a while back included an analysis of hundreds of studies showing an average of 31% …

What Success Really Looks Like

Last weekend I had the pleasure of spending it with fellow board members of a non-profit that supports Navy SEALs through education and transition assistance. The purpose of the board meeting was to discuss the way ahead for the non-profit, but it turned into something more.<p>With just four people …

7 Steps to Never Procrastinating Again

No, you won’t do better work by procrastinating. And you will not have more time next week. In fact, leaving things unfinished makes you stupid. …