Jan Firsching

1,262 Flips | 1 Magazine | 530 Likes | 32 Following | 103 Followers | @JFI6Null | Blogger in charge @Futurebiz. Social Media & Digital Strategy @BRANDPUNKT .  

The World Cup reporting just got more immersive with Google AMP Stories | Media news

Every publisher covering international, large-scale events will understand the challenges of getting their coverage to stand out online.As the World …

Journalism

Holger Behnsen von Emarsys: „Die eigene Webseite ist der ideale Kanal, um personalisiert mit Kunden zu interagieren.“

Beim Social Media und Influencer Marketing ist immer wieder die Rede von persönlicher und authentischer Kommunikation. Wirft man dann einen Blick auf …

Marketing

Das waren die teuersten Influencer-Kampagnen der Bundesregierung

123.400 Euro haben Bundespolizei und Bundeswehr in Werbung mit Social-Media-Stars gepumpt. Unsere exklusive Auswertung zeigt, welche Influencer-Kampagnen von welchen Behörden bezahlt wurden.<p>Die Stars von YouTube und Instagram preisen vor ihrem jugendlichen Publikum nicht nur Bademode oder Limonade …

Marketing

Youtube-Charts: Ebay Kleinanzeigen landet mit Branded-Entertainment-Serie ganz vorne

Die Youtube-Charts im Mai werden bestimmt von Branded-Content-Formaten. An der Spitze des Rankings, das Google monatlich exklusiv für HORIZONT Online …

Ebay

What do Instagram’s video plans mean for influencer marketing?

DIGITAL MARKETING<p>According to reports, Instagram has plans to roll-out longer-form video content. What does this mean for the ever-growing influencer …

Public Relations

Handel: Studio71-Influencerin TheBeauty2go startet mit eigenen Parfums bei dm und Rossmann

Bist du eher #teamgoldennotes oder #teambloomingnotes?" Diese Frage stellt die beliebte Youtuberin "heBeauty2go" ihren Followern. Denn ab sofort …

Stil

Twitter stock is at a three-year high. What is going on?

Unlike years past, people aren’t just buying Twitter because they think the company will be acquired.<p>Here’s something that few would have predicted last summer: Twitter stock, which has been a relative train wreck for most of the past few years, is suddenly at a three-year high. Yesterday, it …

Social Media

The Inner Workings of Amazon Advertising [Infographic] | Nanigans – Advertising for Incremental Revenue

Amazon is known to millions as a brick-and-mortar killing, Whole Foods acquiring, on-demand cloud providing, online marketplace where you can buy …

AdTech

Instagram Stopped Notifying People When You Screenshot A Story

Thank GOD, it was agony not knowing if someone was going to find out you've been lurking them.<p>Sometimes, someone posts an Instagram story where you just NEED to screenshot it and text it to your friend. This is human nature, people!<p>What was worst about this test was that no one knew who had the …

Hamsters

Influential raises $12 million for AI-based influencer matchmaking platform

Influential has launched raised $12 million to expand its Social Intelligence platform to find influencers for brands with the help of artificial intelligence.<p>The idea is to match influencers with brands who want to team up with the hottest social media attractions. Using IBM’s Watson AI tech, …

Public Relations

Schwedische Biermarke druckt Tweets auf Bierschaum

Wie kann man Tweets zur WM verfolgen, ohne dauernd auf das Handy zu glotzen? Norrlands Guld und die Agentur Åkestam Holst zeigen, wie das geht. Und …

Digital

LinkedIn stellt Carousel-Anzeigen vor

CategoriesRecruiting / Insights<p>Patrick Schumann<p>0<p>Share this post<p>LinkedIn hat im Marketing Solutions-Blog ein neues Anzeigenformat vorgestellt: …

Digital

It’s easier than you think to craft AI tools without typing a line of code

A lot of companies are trying to make it easier to use artificial intelligence, but few are making it as simple as Lobe. The startup, which launched earlier this year, offers users a clean drag-and-drop interface for building deep learning algorithms from scratch. It’s mainly focused on machine …

Machine Learning

Are Social Media Influencers The Next-Generation Brand Ambassadors?

Authenticity has always been a prevalent concern in the marketing industry. Marketers and industry experts conduct vast research and surveys to figure out the right level of influence they can have on consumers using advertising. Before online media took over, finding your niche audience through …

Public Relations

Facebook testet A/B Tests für Seitenbeiträge

A/B Tests für Facebook Anzeigen gibt es schon eine Weile. So wie es aussieht, arbeitet Facebook jetzt aber auch an einem A/B Test für Seitenbeiträge. …

Social Media

Snapchat brings AR Lenses to its self-serve ad tool, launches Sponsored Snappables & builds on its e-commerce efforts

During its earnings call for the first quarter of this year, Snapchat said one of its key priorities was to grow its online sales business.“In order …

Imran Khan

How Pinterest is wooing ad buyers with a consumer insights message

In IPG Mediabrands Cafe last week, a table was lined with mini Greek yogurt doughnuts, raspberry almond pound cake bites, frozen yogurt fruit kebabs …

Advertising Industry

Why I Spend $16,302 Each Month Producing Content That Google Won’t Rank

When you do a Google search, what do you see?<i>Lists of websites, maybe an answer to your question, some images, some ads that you usually ignore, and</i> …

Marketing

Instagram Shopping jetzt auch für Instagram Stories

Instagram Shopping ermöglicht die direkte Integration von Produkten in Inhalte auf Instagram. Bisher stand Instagram Shopping nur für den Feed zur …

Marketing

Facebook Videos sind auch in 2018 das mit Abstand erfolgreichste Format.

Facebook empfiehlt den Einsatz von längeren Videos im News Feed. Der Grund: längere Videos fördern Interaktion und vor allem ausführlichere …

Social Media

Podcasts: Was ist dran am aktuellen Hype?

In der digitalen Kommunikation und im Online-Marketing gibt es zu jeder Zeit reichlich Hypes. Mal ist es ein neues Social Network, das kurzzeitig …

Marketing

31 Brilliant Social Marketing Campaigns

1. Wendy's Weaponizes the Clapback<p>There's brand voice, and then there's Wendy's. The company has taken to witty sparring matches on Twitter, and the …

Denny's

China’s largest livestreaming app leads $272m funding round for Singapore’s Bigo

Southeast Asia’s mobile entertainment scene just got a huge boost as YY, China’s largest video-streaming app by revenue, is leading a US$272 million …

Livestreaming

macOS 10.14 Mojave entfernt systemweite Logins für Twitter und Facebook

Apple hat sich vor ein paar Jahren einmal entschieden, seine Produkte zum Produkt zu machen und diese nicht mit Kundendaten querzufinanzieren. Das …

Twitter

The Rundown: With Watch news shows, Facebook still holds the cards

Digiday+ Member Article<p>Facebook this week announced long-awaited news shows for its “Watch” video section, which is a step forward in the battered …

Advertising Industry

Top 10 Fastest Growing YouTubers | NeoReach Blog | Influencer Marketing

Top 10 Fastest Growing YouTubers<p>Social media has been evolving over the years, but one thing that has been continuing to grow is YouTube. YouTubers …

Top 10

Wie Youtuber ihren eigenen Marktwert ermitteln können

Wie viel Geld kann ein Youtuber eigentlich für eine Markenkooperation verlangen? Für Anfänger oder Videoblogger mit eher überschaubarer Reichweite …

Marketing

Instagram plans to launch Snapchat Discover-style video hub

Instagram is preparing to unveil a home for longer-form video — a YouTube competitor and its take on Snapchat Discover. According to multiple sources, Instagram will offer a dedicated space featuring scripted shows, music videos and more in vertically oriented, full-screen, high-def 4K resolution. …

Social Media

13 Facebook tactics to grow your audience

I’m at the Global Editors Network Summit in Lisbon. Here are my notes from a Facebook-led workshop. It was by far the most practical Facebook …

Google Analytics

Wie Influencer Kinder und Jugendliche umgarnen

Lucia ist zwölf. Sie liebt die Stars aus dem Netz, weil sie glaubt, dass sie ihr auf Instagram und Youtube die Wirklichkeit zeigen. Und Firmen lieben …

Marketing