Avatar - Jessica carter
Jessica carteradded this to Marketing Industry
Poll: Majority of CMOs Look to Buy Programmatic Ads Directly, Bypassing Agencies

Poll: Majority of CMOs Look to Buy Programmatic Ads Directly, Bypassing Agencies

Ad Age - Alex Kantrowitz

Advertisers have traditionally left the task of buying and planning media to their agencies, whose heft at the negotiating table has led to …

View on adage.com