J

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Content Marketing Is The New SEO

If you’ve run a business at any point in the last ten years and browsed around online a bit, then odds are you came across the mention of “SEO.” SEO, …

Marketing

Golden opportunities seen in Canadian tech startups

It's been a busy few months for the Canadian venture finance scene, as money earmarked by Ottawa to boost the technology sector trickles down to fund managers looking to back early-stage entrepreneurs.<p>Last month, Montreal's Real Ventures announced its Fund III had raised $75-million to invest in …

Brands Are Wasting Time And Money On Facebook And Twitter, Report Says

“Stop making Facebook the center of your relationship marketing efforts,” says Nate Elliott, VP and principal analyst at Forrester.<p>Today market research firm Forrester published a report for brands titled “Social Relationship Strategies That Work.”<p>So: What works?<p>Not Facebook or Twitter.<p>The crux of …

Social Media

'Paid to learn': Facing skills shortage, manufacturers invest in training youth

Young people may be wrestling with a tough jobs market, but the news isn't all glum: Some employers are experimenting with new ways to hire, train and invest in them.<p>A cluster of Canadian manufacturers has banded together to tap young workers – even if they have no experience – for highly skilled, …

How Asda succeeded on YouTube with Mum’s Eye View

<b>The old rules don’t apply anymore. 24 hour news, social media and the rise of consumer and user created content has meant that PR people have to</b> …

Social Media

Nine TED talks every entrepreneur should watch

<b>It’s a list that includes an Australian author, a former United States federal prisoner, a CEO of a multinational consumer goods company, a Harvard</b> …

'Build It & They Will Come' No Longer Works for Mobile Apps

<i>Jordan Wright is the co-founder & CEO of Comfy, an Austin startup changing the way university students find housing.</i><p>“Build it and they will come” hasn’t worked in app stores for years. In today’s crowded app stores, you must put in the elbow grease to help your app show in top results. Only then …

Want Another Tool To Help Your Startup Get Off The Ground? Here's One, And It's Free

It’s a common little dance done between entrepreneurs and the investors they’re trying to win over: “This is a $20 billion market—I’m confident we can grab at least one percent of it.” Investors smile and nod, knowing full well that the entrepreneur is making an educated guess and ponder – even if …

Bye-bye, burgers: New fast-food chains bet on healthy eating

Some of the fastest-growing fast-food chains aren't slinging artery-clogging cheeseburgers or cooking up calorie-packed fried chicken.<p>Instead, diners can order Brussels sprouts salads and kale smoothies, served with the same speed as In-N-Out or Burger King.<p>America's interest in locally sourced and …

10 Fastest-Growing Private Food and Beverage Companies of the Inc. 5000 | Inc.com

INC. 5000<p>10 Fastest-Growing Private Food and Beverage Companies of the Inc. 5000<p>From beef jerky to protein bars, check out the most successful companies focusing on filling your stomach with grub and others making drinks to wash it all down.<p>10 Fastest-Growing Private Food and Beverage Companies of …

Jerky

Meet the Next Generation of Job Search Sites

Ten years ago, searching for jobs on the Web was no better than skimming the classifieds. Now, a handful of new sites are trying to fix that.<p>Perhaps my most vivid post-college memory is of filling out my profile on Monster.com. I was working as a hostess at McCormick & Schmick's and my father's …

Employment

5 Reasons You Need Marketing Skills (and How to Get Them)

I hate Facebook braggers as much as anyone, but I’ve got to admit that the world looks a lot more like a marketplace than it used to. A certain …