Izzy Witts

22 Flips | 1 Magazine | @IzzyWitts | Keep up with Izzy Witts on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Izzy Witts”

How Improving Customer Satisfaction Could Bring You More Business

Trying to find more customers? We explain how improving customer satisfaction using marketing automation and segmentation can significantly improve...

Marketing

What is The Buyer’s Journey, and Why Should You Care?

Struggling to get the attention of your prospects? Here's how understanding the buyer's journey can help you crack your marketing (and sales!) …

Marketing

Contextual Marketing and Smart Content in HubSpot: A Guide

You're great at getting visitors to your website, but are they sticking around? Personalisation and smart content could help you...

Personalization

Cut the Crap: What Is Inbound Marketing And How Do I Get Started?

What is inbound marketing, and how can it help you generate leads that close? Here's what you need to know before getting started with inbound.

Marketing

How to get the most from your agency relationships in 2017

Executives who know how to set up and manage agency relationships are best positioned to improve their marketing ROI.<p><b>As January draws to a close,</b> …

Don't Wait Until Later to Make use of Your Data

Creating a habit for reviewing and using your marketing data is crucial for long-term results. We look at why, and how to get started.

Marketing

3 Reasons Why Organic SEO is Shaking up Inbound Marketing

The days of hiring an SEO agency to work their magic and make a webpage rank #1 in search results are quickly disappearing. With search engines like …

Marketing

How to Write Simple Yet Effective Tone of Voice Guidelines for Your Business

The way we speak says a lot about us. A tone of voice guide is designed to help you communicate effectively across all forms in order to promote …

Communicate

How Positioning Affects Strategy & Marketing Tactics

Positioning is a central marketing strategy where you use various types of promotions to convey the uniqueness of your brand offering relative to …

Shining a Light on How to Track Dark Social

Confused by invisible traffic? We shine a light on the problem so you can discover how to track dark social—and better understand how your content's …

Marketing

Chatbots: Marketing Tools You Can Fit into Your Content Strategy

The lives of marketing technology officers, chief marketing technologists, and other martech professionals are often complicated and draining. …

Conversion Rate Optimisation is Key to Generating More Leads That Close

The State of Inbound 2016 found that converting leads to customers is a top priority for marketers this year. Fixing your content's conversion rate …

Conversion Rate

How to Encourage Positive Word of Mouth and Get More Customers

Many businesses we speak to admit that their best customers come from referrals. Find out how to encourage positive word of mouth and get more …

How to Find Your Ideal Customers on Social Media (Part 1) | Inc.com

It's hard to imagine life without social media - and for some of us, it would be hard to imagine running our businesses without it too. A recent report shows 83% of female internet users and 75% of male internet users have social media profiles. In other words, you avoid it at your peril!<p>As the …

Marketing

3 Inbound Marketing Best Practices to Steal for 2017

Converting leads into sales is increasingly difficult due to today's digital fragmented, chaotic digital landscape. Here's what to do.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Is your inbound marketing program falling short of expectations? <i>You’re not alone.</i><p>In HubSpot’s <i>Eighth</i> …

Business Growth = Inbound Marketing + Inbound Sales

If your sales and marketing are underperforming, there is a common reason. Your buyers don't want it. Here's how to grow your business for the future.

Inbound Marketing

These Are The Best Types of Content For Your Content Marketing

Content marketing has been huge in 2017 and all signs point towards a very similar growth in 2018. The big issue is, because of its huge success, it …

Marketing

How to Build Your Instagram Account from Scratch

We all know the importance of social media today. Whether you are a business or a brand there are a multitude of reasons for you to keep up with your …

This Is How The Professionals Promote Their Blog Posts

The growth in blogging has been significant over the last few years with most businesses now appreciating the importance of having a strong blog …

Assume the Journalist Position: How to Get Content Ideas From the Rest of Your Business

Trying to find inspiration for B2B articles? You could be overlooking a key resource. Discover how to get content ideas from the rest of your …

Inspiration