Ivan Janičić Westerveen

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3 Powerful Ways Augmented Reality Is Disrupting the Customer Journey

When Pokemon Go came out in 2016, the general public lost their damn minds. Within days of its release, the augmented reality-based game had millions …

Augmented Reality

The 10 best ads of 2017

The year started on a high with several marketers making statements about diversity and inclusion during the Super Bowl. Things only got better, with several viral campaigns and engaging digital work were pushed out in the following months.<p>As 2017 wraps to a close, we look back at some of the most …

Hot Dogs

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Stick-On Lenses Turn Your Phone Camera Into a Microscope

Lens accessories for smartphones are by no means a new idea, but they’re often clunky, awkward to use, and far from something you’d want to try and …

Why Snapchat Is the New LinkedIn for Tech Startups

While Snapchat is by design a communication mobile app platform, it has also evolved into a social content platform.<p>Snapchat's core interaction is simple; users take a picture or video and send that content to select individuals or broadcast that content to all their followers through the …

Why design trumps advertising

A few years ago, I ran into an old friend whose advertising career had taken off. I complimented his campaigns. He complimented my firm’s design …

12 best gadgets in the world today

Whether you’re a seasoned tech aficionado or this is the first gadget website you've visited, The T3 Elite is the best possible place to start your …

Post Ratio Landing Page

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Leverage Your Fear of Failure to Become More Successful Than You Imagined

No one likes to fail. We live in a culture of achievement and success. We hear about the Oscar nominations, the Fortune 500 companies and cutting-edge medicines, but we rarely hear about the countless auditions, the challenges of building an exceptional product, or the years of medical school. The …

In the Earbud Era, Sonic Branding Is Marketing’s Biggest Missed Opportunity

Can you remember the last time you closed your eyes to hear a sound clearly? To ingest the soothing comfort of a babbling brook, to absorb the …

Marketing

10 Things Highly Successful People Do Before Going to Sleep

The most motivated people have a routine set of activities they do before bedtime that inspires, refreshes, and renews their passion.<p>Before they close out the chapter on the day, successful people typically have a routine they follow. They have a set of actions that inspires, refreshes, and renews …

Ten Ways Big Data Is Revolutionizing Marketing And Sales

• Customer Analytics (48%), Operational Analytics (21%), Fraud and Compliance (12%) New Product & Service Innovation (10%) & Enterprise Data Warehouse Optimization (10%) are among the most popular big data use cases in sales and marketing.<br>• Customer Value Analytics (CVA) based on Big Data is making it …

National Geographic Readies First Instagram Video Series for Its 49 Million Followers

Each year at NewFronts, there are a few companies that seem to have deluded themselves into believing they are (or will ever be) a player in the …

How To Get Up Early When Mornings Make You Cry

It’s a depressing adage we’ve all heard time and time again: <i>An increase in technology does not necessarily translate to an increase in …

Economics