Nin Mutkekar

181 Flips | 10 Magazines | 50 Likes | 12 Following | 9 Followers | @ItsPureBusiness | Social media & innovation

The 12 gripping science fiction and fantasy novels you need to check out this May

This month’s picks include stories about AI, interstellar warfare, and a world without prisons<p>A couple of weeks ago, I wrote about Slate’s podcast <i>Slow Burn</i>, an engrossing dive into the Watergate scandal that eventually prompted President Richard Nixon to resign. The series prompted me to pick up a …

Books

Google RankBrain

What is Google RankBrain?<p>DATE GOOGLE CONFIRMED EXISTENCE OF RANKBRAIN: OCTOBER 26TH, 2015<p>RankBrain is a component of Google’s core algorithm which …

SEO

Someone wrote a kids' book to explain bitcoin and blockchain

Welcome to 2018 and a children's book that teaches us how to find our place in the world... using the blockchain.<p>At around 7 p.m. every night you can catch me reading bedtime stories for my two children. On current rotation: Dave's Cave, a weird Avengers book and a million bedtime stories about …

Bedtime Stories

Free Keyword Rank Checker - Google & Yahoo

×<p>How to use the SERPs free rank checker<p>SERPs’ Keyword Rank Checker tool shows you the top 250 search results, along with CPC and search volume data, …

AdWords

Jeff Bezos and Elon Musk Just Taught a Master Class in How to Run a Company

Two innovative thinkers. Two extremely detailed communiqus. Many invaluable lessons.<p>Jeff Bezos. Elon Musk.<p>These two tech visionaries share a lot in common. They're both known as extremely innovative thinkers. They're both trying to change the world, one by altering the way people buy products and …

Leadership

How to Respond When You’re Put on the Spot in a Meeting

“Katherine, have a go at it?”<p>I love this scene from the 2017 movie, <i>Hidden Figures.</i> Katherine, played by Taraji P. Henson, is put on the spot by her boss, played by Kevin Costner, in a room filled with top brass NASA officials — all male. She is asked to go to the chalkboard and lay out the math to …

How to choose an iPad: A practical guide to Apple’s tablets

There were a lot of iPad models on store shelves for a while there and Apple caught some well-deserved flack for the complexity of its tablet …

10 apps parents warned to look out for on their children's phones

Police have urged parents to check their children's phones in a warning about 10 apps that should be "off-limits".<p>The list was created by an American …

What Is the Difference Between Marketing, Advertising, and Branding? A Simple Analogy to Help Explain

To understand the differences between these concepts, simply apply them to you.<p>In my work with entrepreneurs and business students, I often hear marketing strategies explained as "having social media," "having an online brand," or "advertising a lot."<p>These explanations make me cringe because, while …

Want More Brand Searches on Google? Advertise on Bing or Facebook [DATA]

We keep it no secret around here that Google search is big business. With a healthy majority of the search market share across the globe, it’s …

AdWords

Facebook unveils a new video experience

<i>This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here.</i><p>Facebook has announced several major updates related to video, including a few product tweaks to the video experience in the News Feed, and confirmation that it will roll …

Spotify Builds More Funny Ads Around User Data, This Time Saluting Goofy Playlist Names

Late last year, Spotify ran a very cool global out-of-home campaign based around its vast trove of listener data, with headlines referencing some of …

A Dead Simple Tool To Find Out What Facebook Knows About You

A new Chrome extension reveals the unsettling amount of information the company might have on you.<p>If you could measure all the information you consume online, what would you learn about yourself?<p>That’s the question behind the new Chrome extension Data Selfie. Created by developers Hang Do Thi Duc …

12 Examples of Killer Email Campaigns From 2016 [Infographic]

The folks at Emma made a list, checked it twice, and you were good this holiday season so here's a peek.<p>The email marketing software provider …

Pornhub and RedTube entice mainstream brands with Global Advertising Contest

Register for free today to be eligible for email bulletins and further access to articles.<p>Or<p>If you have recently become a member, please follow the …

How Channel 4 News grew its monthly Facebook video views to 200 million

In the last year, U.K. broadcaster Channel 4 News has entirely stopped posting text and static photos to social media to focus almost exclusively on …

Facebook Ad Changes: What Marketers Need to Know

Do you run Facebook ads? Are you familiar with the latest changes? To explore a number of recent changes to Facebook that will impact all …

Social Media Marketing

3 Facebook Ads Case Studies for Improving Conversion Rate

Having trouble converting on your Facebook Ad campaigns? See how these companies do it.<p>To effectively increase conversions with digital advertising, it takes more than a little trial and error.<p>You probably know by now that there is more to high-ROI Facebook campaigns than a pretty image and catchy …

Snapchat, for people who don't understand Snapchat

Snapchat has an age limit. But it isn’t set by asking you for your birthday. It is set through an interface that is so confusing you need to be young to get it.<p>I both hate and love that. I hated it because I didn’t get the interface, which made me realize I’m getting old. I love it because it is …

The art and science of the “cheese pull”: Why the cheesiest ad trick still makes us hungry

Ah, the cheese pull. Who hasn’t been snared in its steamy web at one time or another? You may not know the advertising trope by name, but you absolutely know it when you see it:<p>It’s that stylized shot of perfectly-congealed cheese strands that stretch seductively from a slice of pizza as it’s …

Pizza Hut

How Twitter, Facebook, and Instagram Measure Engagement

<i>A version of this</i> <i></i><i>post</i> <i>was originally published on Medium.</i><p>Social media is a tricky thing. It’s even trickier when you throw in measuring metrics and …

Social Media

Attention Facebook Advertisers: This Brand-New Targeting Feature Is a Game-Changer

Facebook's ad platform continues to take steps forward, and much of it is happening with increased specificity in creating custom audiences. Previously, advertisers could target Facebook users who had already subscribed to their e-mail list or Facebook users who had already been on a brand's …

Snapchat's launching a digital mag focused on life and tech

Snapchat doesn’t only busy itself with creating filters or adding clients to its Discover platform. It’s now becoming a publisher in its own right, starting with Real Life, a new online magazine.<p>Set to launch on June 27, Real Life will be headed by Nathan Jurgenson, a social media critic and …

Snapchat

Chicken With a Beef: The Untold Story of Chick-fil-A’s Cow Campaign

Stan Richards, founder and creative director of ad agency The Richards Group, was sitting in a routine staff meeting in 1994 when he learned his …

9 Data Points That Show How Marketers Are Using Snapchat

New York-based L2 researches emerging social platforms, and we asked the company to pull numbers for our June 13 cover story about Snapchat. Due to …

The Future Of Branding Is Debranding

Branded content camouflages what companies have been trying to do since time immemorial: Sell you stuff. Here’s a better idea.<p>As digital media blunts the impact of advertising, brands are looking for new ways to lure consumers. The latest, buzziest effort has been to publish stories that look and …

9 Examples of the Most Creative Content Marketing for the Most Boring Products

Marketing is a tough job on its own, but it’s even tougher when you’re tasked with marketing a product as boring as bottled water or batteries. …

New Animated Portraits by Romain Laurent Explore Quirky Isolated Movements | Colossal

<p>French photographer and director Romain Laurent (previously here and here) started making portrait-based GIFs as a way to produce work outside his …