Ismaeel Motala

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The Benefits of Internal Social Media? Engaged Employees

As internal social media (ISM) becomes more prevalent in the workplace, how is this impacting employee engagement? We believe creating communities of …

Employee Engagement

2017 Key to Small Business Social Media Marketing

Here’s my 2017 New Year’s resolution to you: I want you to focus on your organic social media reach for the next year. As we wrap up 2016, I’ve been …

Top 5 Social Media Trends for Businesses in 2017

<i>This post was originally published on Inc.</i>RIP Vine. It seems like just a few short years ago that the network—and its catchy six-second video …

What is the real impact of social media?

Information and communication technology has changed rapidly over the past 20 years with a key development being the emergence of social media.<p>The …

Social Media

Microblogging as a Business Marketing Tool

A microblog is a <i>great</i> way to support your business website, internet marketing, and customer communication. First, though, let's cover what a …