Irene Poulos

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Top 3 Reasons Why You Need to Use Storytelling in Your Business

Let's face it. Regardless of what industry you are in, without question, there is a substantial amount of competition out there. Not only is there competition, but many of them are targeting your potential customers. So it's probably safe to say that you need a competitive advantage or a tool that …

7 Questions To Help Kickstart Your Content Marketing

Ah, content marketing… The newest buzzword in the never-ending sea of marketing buzzwords. And as a buzzword, you will get the same scrutiny that “guest blogging” and “native advertising” both received over the last few years. Both of those previous trends gave varying levels of success to …

Marketing

About 40% of gamers will buy a VR headset in the next year

The Entertainment Software Association, the trade group that represents the game industry in Washington, D.C., issued its annual report on the U.S. game industry this week. Here are some of the essential facts about the game industry.<p>About 40 percent of the most frequent gamers say they will likely …

What's Behind Disney's Surprising Choice for Virtual Reality Content?

<b>Disney</b> recently signed a multi-year deal to use <b>Nokia</b> 's Ozo cameras to produce 360-degree content for films, marketing materials, and other purposes. Disney previously used the $60,000 Ozo, which is equipped with eight 2K cameras, to produce VR extras for <i>The Jungle Book</i> .<p>Nokia's Ozo camera. Image …

5 Types of Content Your Company Blog Needs

Your company blog is the one content platform you have complete and total control over.<p>Your company blog is the one content platform you have complete and total control over. It's also a crucial part of your sales funnel. Bring someone to your blog and you can lead them on to your products and …

We analyzed a year's worth of content so you don't have to

For most marketing teams, inbound is no longer a foreign term – three out four marketers around the world now prioritize an inbound approach. The key to making this strategy work for your brand? Focus on earning your consumer’s attention via engaging content rather than buying it.<p>For marketers, …

Microsoft's new chatbot 'still learning'

<b>Microsoft's latest bot, designed to describe the contents of photographs, says it is "still learning" after receiving mixed reviews online.</b><p>The BBC found "Captionbot" was able to recognise James Bond actor Daniel Craig but not an Apple watch.<p>A bot is a computer program that is able to communicate …