InstaBrand

44 Flips | 3 Magazines | 13 Followers | @InstaBrand | Influence people, share your story. Instabrand.co

Instabrand raises $2.5 million in venture funding

Instabrand, a Los Angeles start-up that helps strike deals between advertisers and individuals with large social media followings, announced Tuesday that it has raised $2.5 million in venture capital.<p>The investment is the latest sign that advertisers are looking to spend more money on campaigns in …

Los Angeles

Instagram Introduces Layout, A Super-Simple Stand-Alone App For Photo Collages

Collage apps are legion, and most have more features than this one. But it’s as elegant as you’d expect an app from Instagram to be.<p>More than just about any major smartphone app I can think of, Instagram’s simplicity is core to its identity. If it ever gets overstuffed with features–even nifty …

Mobile Ad Spending Set to Double Desktop Ad Spending by 2017

As consumers grow more attached to their mobile phones and devices, marketers keep the cash flowing into app advertising.<p>Mobile ad spending continued …

Instagram Starts Letting Ads Be Clickable

Instagram never allowed URLs to open until now. It wanted people browsing photos, not the web. But Instagram says its advertisers demanded more vivid ways to influence people who “lead to meaningful results for their businesses.”<p>Brands want measurable impact, not to be breezed by. Meanwhile, …

Why Influencer Marketing Pays Off for Small Businesses

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Small-business owners face a massive challenge when it comes to marketing their companies and products. Without the proper tools or experience, they can end up spending large budgets with no guaranteed return.<p>The typical customer sees …

Social media's biggest business challenge? Keeping brands in check

On a rainy day in February 2012, several hundred representatives from brands, software makers, and advertising agencies gathered at the American …

Now With 2 Million Advertisers, Facebook Is Gaining a Foothold With Small Businesses

Facebook now has 2 million advertisers, a milestone CEO Mark Zuckerberg announced today in a video post on the social network. Zuckerberg and COO …

YouTube makes a move against brand-sponsored videos

YouTube is clamping down on video creators who work directly with brands, nudging them instead to rely on Google’s sales team for deals.<p>YouTube has …

Brands Turn Back the Clock and Show Us the World #IfThe80sNeverStopped

The 1980s were a special decade. Disco was experiencing its death rattle; Ronald Reagan was the president for almost the entire span; cellphones were …

Facebook Patents Clever Way To Advertise Just To Important People

Celebrities aren’t like you and me. They’re better. Or at least Facebook thinks they’re worth more money.<p>Convince experts and influencers to like something, and everyone will follow their lead. The question is how to identify who these special people are, and Facebook’s just patented one of the …

Pinterest is reportedly adding a 'buy' button

Social network is said to be planning move from scrapbook to store<p>Pinterest is planning to introduce a "buy" button that would let users purchase some items from inside the online scrapbooking service, <i>Recode</i> reports. The button will apparently allow users to order and pay for goods pinned to …

Twitter Buys Niche, A Startup That Connects Brands With Instagram And Vine Stars

Twitter's getting serious about its video offerings, starting with some of its most popular users: Vine stars. The company said Wednesday it acquired Niche, a startup that launched in 2013 to help Vine and Instagram stars leverage their online influence in paid deals with brands and …

Branded Content

Stand Out With Influencer Marketing! | Inc.com

When the Berman Group, a NYC-based corporate communications firm, launched 51 Jay Street, a luxury condo building in the Dumbo section of Brooklyn, they had strategic goals beyond coverage in <i>The New York Times.</i><p>"We spoke to parenting bloggers, business owners, trade publications, and then <i>The New</i> …

Public Relations

Why CMOs see social media as just another tick-box

In the last article on OC&C Strategy Consultants' insights on the challenges and anxieties facing CMOs today, Fergus Jarvis, partner at OC&C, …

Public Relations

How Influencers Should Be Compensated by Brands

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Once, when I was a child, a neighbor asked me if I wanted a job. She needed help with her garden, and she was willing to pay. After working for several hours, she gave me some cookies and a can of soda. Not exactly what I had in mind!<p>When …

The political potential of Instagram

Twitter and Facebook are old news; Instagram is where it's at. And that matters, politically speaking.<p>While much of the political world and official Washington converses on Twitter and the Obama campaign in 2012 revolutionized how Facebook is used in campaigns, neither is as ascendant as …

Social Media

Super Bowl XLIX Chatter Dominates Twitter

If you were watching Super Bowl XLIX on Sunday night and tweeting thoughts about the New England Patriots and the Seattle Seahawks, you were not alone.<p>According to Twitter, more than 28.4 million tweets about the football game were sent on the social media network, making #SB49 the most tweeted …

NFL

AT&T Will Use Snapchat to Launch Scripted Superhero Series

AT&T is moving from “@SummerBreak” to Snapchat.<p>If that sentence makes little sense to you, you must not be from the generation AT&T will seek when it …

Facebook Just Shared Insane Q4 Mobile Numbers and Ad Sales

Facebook's mobile sales continue to skyrocket, now accounting for 69 percent of its advertising business, according to results it shared today.<p>During …

Rise of a fashion 'influencer' via social media

How'd a guy with a bachelor's degree in biology and without a Facebook profile become one of social media's most valued fashion experts?<p>"My girlfriend said let's start a blog together," says Blake Scott, 26.<p>Now Scott makes a living as an "influencer" through a blog and<p>Instagramaccount.<p>When he …

Los Angeles

As Pinterest Pitches Ads, Brands Flock to ‘Pinfluencers’

By<p>Mike Shields<p>and Jack Marshall<p>and Jack Marshall<p>The Wall Street Journal<p>Biography<p>@JackMarshall<p>Google+<p>jack.marshall@wsj.com<p>In the past few months, advertisers ranging from Tommy Hilfiger to VH1 to Benjamin Moore started spending marketing dollars to promote their brands on Pinterest.<p>But with a few …

Marketing

What native video means for Twitter — and its users

Get ready to see a lot more video on Twitter.<p>The platform intends to unveil its native video product in the coming weeks, according to a recent …

90% of Americans more likely to trust brands that back social causes

If your brand doesn't support social causes, it's missing out on a huge audience.<p>Consumers don't just like when companies incorporate social good …

Full disclosure? How brands label their social media influencer marketing

In November, five YouTube videos featuring influencers “Dan and Phil,” were banned by the Advertising Standards Authority in the U.K. for not being …

Top 5 Brands You Should Learn From on Vine | Inc.com

With the re-emergence of GIFs as a trending method of sharing video clips, it was not long before somebody tried to capitalize upon the popularity of the format and develop an application to assist in creating and distributing short-form video. Currently owned by Twitter, Vine was among the first …

Marketing

Snapchat-Commissioned Survey Shows People Like Snapchat Ads

Snapchat's users don't hate ads after all -- at least according to a survey commissioned by Snapchat.<p>When the ephemeral messaging service announced …

Advertising

11 Major Logo Redesigns of 2014: Which Did You Love, and Loathe?

2014 was a busy year for logo redesigns, but who actually improved on their old marks?<p>PM Digital put together the infographic below showing 11 major …

Advertisers ride wave of social media influencers

American teenager Brent Rivera spent the holiday season posting six-second videos online of himself dressed as his grandmother in the hope of …

Firms turn to online 'influencers' to spread the word on social media

After making a chancy investment to open a temporary storefront at the Grove mall this Christmas season, online retailer Revolve Clothing clicked open what it calls its bible and did more than just pray for success.<p>For Revolve's five-person marketing team, the sacred text is an Excel spreadsheet …

Public Relations