Darren Matthews

34 Flips | 4 Magazines | 13 Likes | 26 Following | @InfluenceMedia | Business Owner of Influence Media (www.influence-media.co.uk), a Digital Marketing Agency based in Eastbourne, England. 

The Truth About An Effective Creative Process

I get the opportunity to drive quite a lot and to help fill my time, I listen to podcast. Most recently I had the pleasure of listening to Tim …

Creativity

What Happened When I Stopped Using My Journal

At the start of last year I committed to writing a journal. I had never kept a journal and I had read about the benefits of keeping a journal from …

Productivity

The ‘Sense’ of Successful Business Development

Two weeks ago I started a new position as a Business Development Executive in an industry completely different to those that I have previously worked …

Why And How To Promote Your Content Successfully

Why And How To Promote Your Content Successfully Content Promotion is the game that everyone plays when they have produced a piece of content and …

The Facebook Blame Game

I have pondered this over the last week or so, but who is to blame for the Facebook / Cambridge Analytica debacle?<p>We might all be ready to blame Mark …

The lack of Collaboration: the Small Business Dilemma

About a month ago I was sat in a meeting when I was asked what I had learnt most about myself during the first three months of my new business …

On brand psychology ... #Infographic #Makeyourownlane #Defstar5 #Mpgvip #OnlineMarketing #EmailMarketing #SocialMediaMarketing #InternetMarketing #DigitalMarketing #SMM #Analytics #Advertising #Growthhacking #SEO #Marketing #ContentMarketing #blogging #metrics #pivotbay #growth https://t.co/kB7GWtiKqX

How to use Content Curation to Benefit your Business

I came across an article recently titled 4 reasons why you shouldn’t use content curation. It caught <b>my eye</b> because the title was quite divisive, and …

How to make your agency stand out from all the others

Something strange happens when an agency tries to make their own website.<p>At first it seems just like any other project. You’re excited. Everyone’s …

7 much scarier questions for Zuckerberg

Could this be just the beginning of a much bigger Cambridge Analytica scandal for Facebook? The answer rides on how transparent Facebook is actually being right now. CEO Mark Zuckerberg just put forth a statement and plan to improve data privacy, but omitted some of the most grievous inquiries — …

The #DeleteFacebook movement has reached a fever pitch, as former Facebook insiders turn on the company

Pushback against the world's largest social network, Facebook, is growing.<p>The hashtag #DeleteFacebook is trending. Lawmakers are investigating the company. Major executives like CEO Mark Zuckerberg and the chief operating officer Sheryl Sandberg are pulling all-nighters trying to get ahead of the …

Cambridge Analytica

Mark Zuckerberg says he’s ‘open’ to testifying to Congress, fixes will cost ‘many millions’ and he ‘feels really bad’

In a wide-ranging interview, the Facebook CEO admitted that the social networking giant may have made mistakes in opening up its network so much a decade ago.<p>While not definitively saying yes, Mark Zuckerberg says he’s “open” to testifying before members of Congress regarding Facebook’s recent …

Cambridge Analytica

What happened in the first 3 months of publishing weekly blog posts?

We commenced trading back in November 2017, and part of our marketing strategy was to produce & publish regular posts on our Digital Marketing Blog. …

8 Simple steps to successful content marketing

8 Simple steps to successful content marketing As part of our focus on content marketing this month we have been looking at various aspects that are …

How to build a content marketing strategy in 6 easy steps

For this white paper, we are looking at how to build a content marketing strategy in 6 easy steps. We will look at what's happening today and …

6 Key Metrics to Measure the success of your Blog Posts [Infographic]

In our last blog post we took the opportunity to review our blog posts found on digital marketing blog from the last three months to assess the …

What happened in the first 3 months of publishing weekly blog posts?

We commenced trading back in November 2017, and part of our marketing strategy was to produce & publish regular posts on our Digital Marketing Blog. …

5 Big Questions for An Awesome Professional Website: Infographic

Somewhat amazingly, on a typical day in the UK, <b>1,780</b> new businesses commence trading.A fact that is even more amazing is that approximately a <b>third of</b> …

How to successfully grow your reach after the Facebook Algorithm changes

Facebook, Yep that old chestnut again. Mark Zuckerberg recently talked about how the Facebook newsfeed would change and we highlighted in a recent …

Exciting Instagram changes that will help small business

2018 is already shaping up to be yet another interesting year for social networks. We have already seen from Mark Zuckerberg an announcement …

6 Informative Metrics to Exploit for Social Media Growth In 2018 (Infographic)

As we all know Social Media is constantly changing and evolving. For us at Influence Media, it is important that we take time occasionally to learn …

10 Proven Points to help your Business on Instagram

Everything has become very visual these days, which of course has been driven by the fact that it is so easy to take a picture with a digital camera …

Facebook News Feed Changes & What it Means For Small Business

Working in social media marketing as I do and using and spending money on Facebook, I have been giving some thought to the changes that Mark …

7 effective ways to use Twitter that will help your business

We recently posted a blog about How to build a digital marketing strategy and within this, we talked about the consideration of where you should look …

5 Digital Marketing Trends To Watch Out For In 2018

2017 was a monumental year for businesses waiting to get on the digital marketing bandwagon. From online shopping to net banking to Artificial …

Marketing

How to Increase the visibility of your Facebook Posts

"Assumption is the mother of all evils," says the quote, and with Facebook that saying is still very true when it comes to understanding how to …

How to build a Successful Digital Marketing Planner

Marketing Planners for Social MediaIn our last post, we wrote about building a marketing strategy and how the strategy clearly defines your marketing …

How to Build a Digital Marketing Strategy

For any new start-up business, one of the biggest challenges comes in getting your business in front of new customers. Without reaching new customers …

Why you should outsource your Social Media Marketing & what to look for

Why should small businesses outsource their social media marketing?<b>I</b>t is a question that we come across a few times as you would expect when selling …

How to Increase the visibility of your Facebook Posts