Inês Rocha

30 Flips | 3 Magazines | 28 Likes | 19 Following | 2 Followers | @InesBMSR | Keep up with Inês Rocha on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Inês Rocha”

SMS + Email + Social: 6 Tips for Tying These Digital Forces Together to Increase Customer Engagement

Before we dive right in, let me remind you: there’s nothing wrong with building a strong and diverse digital sphere of influence. In fact, putting …

Marketing

2015: Social Media Marketing Trends You Cannot Miss [INFOGRAPHIC]

For most marketers, social media strategy involves throwing some words in a box, posting, and linking to their latest product. It's no surprise that …

Social Media

10 Digital Marketing Predictions For 2015

The only constant thing in the world of marketing is change. The year of 2015 is proving to be the year that digital marketing surpasses traditional …

The Marketer’s Guide to Real-Time Reports in Google Analytics

The Real-Time reports section in Google Analytics allows you to monitor activity on your website as it occurs from moment-to-moment, providing …

Google Analytics

How to Use Google Analytics Behavior Reports to Optimize Your Content

Do you want to know what content performs best on your website?<p>Have you heard of Behavior reports in Google Analytics?<p>Knowing how visitors move …

How to Measure Social Media ROI

Do you spend hours on your social media outreach and have no idea if it’s successful?<p>Are your clients constantly clamoring for social proof?<p>If you …

Content Marketing 101: A Huge Collection of Tips and Tricks, Plus 34 Must-Read Blogs to Follow

Content marketing is a topic we’re quite eager to learn about here on the Buffer blog, and it seems to be one our community is excited about as …

10 Tools To Give Your Instagram Campaign a Boost | SEJ

Did you hear the big news? Instagram recently unveiled several new features that are making its users all giddy.<p>For those uninitiated, Instagram …

Facebook Groups App: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you <b>stay up-to-date with social media</b>, here are some of the news items that …

12 Awesome Custom Google Analytics Reports Created by the Experts

Google Analytics provides some great preconfigured reports to work with out of the box, but the ability to customize and build your own reports from …

Analytics

Three Ways Social Tools Can Help You Work Smarter

We’re a collaboration nation. Facebook, Twitter, Instagram, and Pinterest. All of these Internet phenomenons are powered by our urge to share, riff and create together.<p>Which is exactly why the disconnect between our work and social lives is so striking. Outside of work, we collaborate up a storm. …

Introducing the Facebook Groups App

<i>By Shirley Sun, Product Manager</i><p>People use Facebook Groups every day to stay in touch with family, collaborate on projects, plan trips and offer …

14 Online Marketing Tools To Try In 2015

With more businesses committing time and money to online marketing, there are a growing number of services and tools that have been developed to help …

How to Use Trending Triggers to Create Contagious Content

Trending triggers are a very powerful way for brands to connect with their audience. There will always be news concerning any brand’s industry,</b> …

Marketing

14 Ways To Make Your Blog Get Real Attention

Free, user-friendly blogging software has turned the Web into a virtual soapbox. But for everyone from lone individuals to small business owners to chief executives, writing a successful blog is about getting the word out there and actually being seen by people--and that means serving readers, not …

Why Facebook Forced Users To Download A Separate Messenger App

To promote transparency within the company, chief executive and co-founder Mark Zuckerberg participated in Facebook’s first ever town hall question-and-answer session recently. There were questions about Facebook Messenger, <i>The Social Network</i> movie and Mark Zuckerberg’s fashion choices. The most …

How Friends Influence Us on Social Media

<i>This post originally appeared on the Buffer blog.</i><p>Why do you read the updates you read? Why do you browse the products you browse?<p>Hate spammy ICOs and crappy cryptocurrencies?So do we.VISIT HARD FORK<p>There are hidden motivations behind a lot of the actions we take online, especially so with social …

Six Tips for a Killer Hashtag Marketing Campaign

Does your company use hashtag campaigns?<p>Would you like to get the most out of your hashtag campaigns?<p>In this article you will <b>discover how Travelocity</b> …

Advanced Twitter Marketing Techniques That Will Help Your Twitter Account Take Off

We’ve all read those same old Twitter marketing techniques: use hashtags, speak with your followers, listen more than you talk, and a host of others …

5 Ways to Evaluate and Optimize Your Best Social Media Content

<i>This post originally appeared on the Buffer blog.</i><p>We share, share, share to social media. How can we tell what works?<p>Blockchain and cryptocurrency news minus the bullshit.Visit Hard Fork.CLICK IT<p>This is a question I ask myself each week as I review the Buffer social media stats. <b>How can I evaluate</b> …

Social Media Is Silencing Personal Opinion – Even In The Offline World

Social media is not living up to its promise of being an online outlet for discussion that mirrors our communications and conversations that take place in the offline world. In fact, people are <i>less</i> willing to discuss important issues on social media, than they are in real life, a new report from …

Are Hashtags Dead? Do Tweets with Images Get More Followers? Twitter Growth Factors (and Some Excel Tips)

What factors go into determining how many Twitter followers you gain (and lose) each day?<p>I was driven in part by Rand Fishkin's recent "mad …

5 Tools to Help You Discover Great Content to Share With Your Fans

Do you need more engaging social media content?<p>Are you looking for ways to discover great content to share with your fans?<p>What if there were great …

Infographics

15 Free Content Marketing Tools To Make Your Life Easier - Jeffbullas's Blog

Content manager and content marketers lives can get a bit hectic. They spend a lot of time identifying what is seen as relevant and valuable content, …

How Facebook Plans To Remove Clickbait From Your News Feed

The social network's war on low-quality content continues with a new update today.<p>Today Facebook is announcing some new tweaks to its powerful News Feed algorithm, one of which is aimed at reducing the amount of clickbait in its users' feeds.<p>The company will now track how much time users are …

You Won't Believe This: Facebook Tries to Weed Out 'Clickbait'

Facebook is tweaking how stories appear on its News Feed in an attempt to minimize "clickbait," or headlines that attract users to click on a story …

A Step-by-Step Guide to Hosting or Joining a Twitter Chat

<i>This post originally appeared on the Buffer blog.</i><p>A few months ago we started up a new Twitter chat series, #Bufferchat.<p>So far, we’ve talked about everything from productivity to social media monitoring and lots of other topics in between. These days, we have up to 185 participants each week, …

8 Famous Photographers Worth Following on Instagram

Instagram isn't just for selfies and food porn.<p>For years, the app has helped many people trick their friends into thinking they're good …