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Study: Companies That Care About Good Design Perform Better

Study: Companies That Care About Good Design Perform Better

Inc Magazine - By Issie Lapowsky

As the late, great Steve Jobs once said, "Design is not just what it looks like and feels like. Design is how it works." And yet, infusing products with exceptional design isn't always at the top of pragmatic business leaders' to-do lists. It should be. According to a new report entitled "What is the …

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