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Using This 1 Word Is the Single Most Powerful Way for Leaders to Be Instantly Likable, According to Neuroscience

Using This 1 Word Is the Single Most Powerful Way for Leaders to Be Instantly Likable, According to Neuroscience

Inc Magazine - Carmine Gallo

Legendary entrepreneurs like Herb Kelleher and famous brands like Apple and Lululemon have discovered the power of first names. Southwest Airlines took out a full-page newspaper ad to honor the late company founder, Herb Kelleher, who passed away in January. The first line of text read as …

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