G
G Theodosiouadded this to Experientialist
The Psychology of Logo Color in How Consumers View Your Brand (Infographic)

The Psychology of Logo Color in How Consumers View Your Brand (Infographic)

Inc Magazine - By Larry Kim

Across the U.S. and around the world, billions are spent each year by companies trying to build a brand people can't resist. One critical element in brand building (not the only one, of course but one of the most important) is design. As noted by Harvard Business Review, the convergence of brand and …

View on inc.com