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The 4 Essential Research Strategies in Content Marketing

The 4 Essential Research Strategies in Content Marketing

Inc Magazine - By Aaron Aders

In the world of content marketing, strategy is king. The Content Marketing Institute's 2015 B2C Benchmark Report shows that 47 percent of the most effective content marketers have a documented strategy, while only 5 percent of the least effective do. This trend is mirrored in B2B content marketing, …

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