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Sales Pitching: Identify Your Unique Selling Proposition

Sales Pitching: Identify Your Unique Selling Proposition

Inc Magazine - By Mark Suster

Editor's note: This article first appeared on Mark Suster's blog Both Sides of the Table. In my first enterprise software company we developed a methodology for sales that we called PUCCKA, which I wrote about previously Having a good sales methodology can help you ensure your company runs more …

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