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Neuroscientists Say This Tool is the Secret to Persuasion

Emotions

Neuroscientists Say This Tool is the Secret to Persuasion

Inc Magazine - Carmine Gallo

Thanks to advanced brain scanning techniques, we've learned more about persuasion than we've ever known. Although I've studied persuasion for 25 years, the last ten years has seen an explosion in research, thanks to advanced brain scanning techniques. We've discovered more in the last decade about …

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