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How Harley-Davidson Mastered Product Positioning

How Harley-Davidson Mastered Product Positioning

Inc Magazine - By Laura Montini

The motorcycle manufacturer has no doubts about its identity. Here's how you can crystalize yours. To be able to tell the world about your new product, you first need to be able to talk about it internally. This is what it means to position your product. To find a great example of strong product …

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