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6 Secrets of Brands That Cater to the Rich and Famous

6 Secrets of Brands That Cater to the Rich and Famous

Inc Magazine - By Dan Scalco

Luxury brands defy rationality. Paying tens of thousands of dollars for a handbag or millions of dollars for a car isn't a financial or functional decision. It's an emotional one. These brands understand the psychological triggers that can motivate people to buy seemingly impractical goods. Luxury …

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