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4 Ways To Get People to Fall In Love With Your Company

4 Ways To Get People to Fall In Love With Your Company

Inc Magazine - Natalie Nixon

It's not enough for people to like what you're offering- they've got to love it if you want sustained business. Saatchi & Saatchi's Kevin Roberts predicted this need to shift from brands to lovemarks in the 2005 book Lovemarks: The Future Beyond Brands. Similarly, the products and services that most …

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