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This Remarkable Flight Attendant Showed Exactly How Airlines Can Improve Their Customer Service

She could have said nothing. She said everything.<p><i>Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek.</i><p>It was just another flight.<p>Or so it must have seemed.<p>It landed in Baltimore and the female flight attendant welcomed passengers to the city.<p>Which …

10 Signs Your Business Needs An SEO Expert

SEO is - and always will be - about more than just content, yet most business owners don't realize it.<p>Many business owners choose to go the DIY route when it comes to SEO. Because let's face it: it isn't cheap to hire an amazing SEO professional!<p>I get it and have been in the same situation as you …

Why I'm Saying "No" More Than Ever Before in 2017

Why I'm changing my approach to stay focused on the stuff that matters.<p>Back in 2015, I pushed myself to my limits by working 80-hour weeks - 13.3 hour days - every week of the year. I made it my goal to help at least one person a day, and wound up connecting with 368 people - three of whom I'd go …

How to Map Your Customer's Journey

In order to deliver a powerful brand experience, you need to understand each step of your customer's journey. Here's what you need to know in order map your customer's journey.<p>According to Watermark Consulting, customer experience leaders obtain returns up to 80% greater than customer experience …

Customer Experience

You Like Eating Strawberries? Here's The Bad News

We'll try for some good news, too.<p><i>Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek.</i><p>There are times when I bathe in my naivet.<p>If I think too much about which foods are good for me and which aren't, I begin to foam at the mouth and ululate verses …

Nutrition

4 Hardcore Lessons from First Lady Melania Trump's Gift-Giving Blunder

The First Lady might have meant to deliver a box, but she unintentionally smacked down some killer business lessons in the process, too.<p>During the festivities for the presidential inauguration of Donald J. Trump, Trump's wife, Melania--the new First Lady--approached Barack and Michelle Obama with a …

Management

Believe in God? Science Says You're a Better Employee

Ever wondered if a belief in God has an effect on your professional life? It does--and a positive one at that.<p>Have you ever wondered if a belief in God has an effect on your professional life? You might be surprised to find that it actually does--and a positive one at that.<p>An analysis of data from …

Psychology

5 Investment Rules Millennials Should Follow (To Build Long-Term Wealth)

Maybe don't blow it all at the bar.<p>I am a Millennial. And one of the first things I did upon entering the "real world" was reach out to successful bankers and traders for insight as to how to manage money. It's a skill that doesn't get taught in school (at least, not very well), and as a …

Wealth

Commit to One Thing Post-Inauguration to Set Yourself Up for a Great Year

In a data driven world, your actions matter more than ever. The system only considers your engagement and behavior, not your heart's feelings and value system.<p>One night this week I was feeling ill and had already taken a few doses of Tylenol throughout the day. I wondered how many doses you can …

Tylenol

Snapchat Enables Ad Targeting In Pursuit of Its IPO

Advertisers can now use third party data to target user profiles on Snapchat, which will surely boost Snap's revenue in the buildup to going public.<p>Whether users like it or not, Snap Inc. is quietly becoming more like its competitors in the buildup to its hotly anticipated initial public …

Snapchat

How to Get Press Coverage For Your Product or Service Without a PR Firm

Personalize your pitch and make it incredibly easy to digest.<p>If you take your time and do your homework, you can absolutely get media coverage for your product or service without having to hire outside help. In fact you'll probably end up doing a better job, if you dedicate yourself to it. As an …

Public Relations

The Perfect Storm That Could Cripple the Marijuana Industry Under Trump

It's official, President Donald Trump has assumed the office. Here's how the state-regulated marijuana industry could be brought to its knees under the new administration.<p>The marijuana industry is waiting to see how President Donald Trump and his administration will treat the state-regulated …

Marijuana

What Does It Take to Run a Successful Online Store?

Scaling can be tough to master, but this will help you get it right.<p><i>What do I need to know before starting an online store? originally appeared on Quora - the knowledge sharing network where compelling questions are answered by people with unique insights.</i><p><b>Answer by Alexandra Isenegger, Entrepreneur</b> …

Management

3 Powerful Ways To Stay Positive

Sometimes staying positive is easier said than done. Here's 3 powerful ways to reap the health and performance benefits of a positive attitude.<p>We've all received the well-meaning advice to "stay positive." The greater the challenge, the more this glass-half-full wisdom can come across as …

Mindfulness

Be Nice -- It's the Best Thing You Can Do for Business

Sometimes the nice guy does win.<p><i>Do nice people win in the business world? originally appeared on Quora - the knowledge sharing network where compelling questions are answered by people with unique insights.</i><p><b>Answer</b> <b>by Auren Hoffman, SafeGraph CEO, on Quora:</b><p><b>Assuming "nice" means "good person," then it</b> …

Business Strategy

7 Tests Every Startup Needs to Pass With Flying Colors

They're excellent measures of success.<p><i>What is the biggest challenge of an early stage startup? originally appeared on Quora - the knowledge sharing network where compelling questions are answered by people with unique insights.</i><p><b>Answer by Raad Ahmed, CEO & Founder of LawTrades.com, on Quora:</b><p>As more …

Business Strategy

25 Ways You Can Make Your Life Healthier in the Office

Feeling a little sedentary? Time to take care of your body even when you are in the office all day.<p>As I sit at the computer and start to write, it becomes apparent that all that eating and partying during the holidays definitely took its toll this year. Now, of course, it's time to get back on …

Livin' la Vida Laptop: 7 Behavioral Traits You'll Need to Work from Anywhere

Thinking about what work would be like with no regular desk? Here's what you need to know.<p>You have work to do. You have a laptop. But something's missing.<p>You want that spark, a little excitement, something more than going to the same desk every day, staring at the same four walls. You need …

Success

The Rust Belt Has More than Misery. We Also Have Startups.

The Rust Belt narrative focuses on the region's challenges, but there are some good things happening, too.<p>A heroin addict on every corner. Shuttered factories on the edge of every town. Race riots every few years. A completely, hopelessly, backward view of the world.<p>The unfortunate reality of a …

Bruce Springsteen

Trump's Inaugural Business Takeaways: 'Buy American and Hire American'

After being sworn in as the 45th President of the U.S., Donald Trump issues a promise to America.<p>In his first address as U.S. President, billionaire businessman Donald Trump prioritized an ambitious economic agenda and promised to return America to American workers.<p>Trump was sworn in on Friday as …

Shark Tank Meets "Teach a Man to Fish"

Humanitarian Organization Providing Funding to Worthy Social Entrepreneurship Programs<p>Over the past 75+ years, CARE has evolved into one of the world's largest humanitarian organizations delivering both aid and lasting change in the most vulnerable communities on the planet. In 2015, the …

A Step-by-Step Guide to Creating Your First Online Lead Generation Funnel

If you don't have clear online lead generation funnels on your website then you have some serious work to do. Here is how to get started.<p>A sales funnel is a sales strategy that gets its name from the way people draw it in a diagram. At the top is a group consisting of all possible customers. At the …

Digital Marketing

Small Businesses Plan to Cash in--and Help Out--During Inauguration Weekend

Two transportation startups are taking advantage of the massive influx of people to Washington, D.C.<p>Hundreds of thousands of people are descending upon the nation's capital this weekend for both the inauguration of President-elect Donald Trump on Friday and the Women's March on Washington the …

How Digital Marketers Can Join the Authenticity Movement

It seems the trick to more effective marketing is just telling the truth.<p>So in case you haven't noticed... advertising as we knew it has gone the way of the dodo. And much of the shift has boiled down to our ever-growing need for authenticity.<p>Yes, you'll find numerous studies on how the millennial …

7 Powerful Habits Self-Made Billionaires Use Every Single Day

You won't become a billionaire overnight, but you can eventually with these habits.<p>Everybody wants to be successful - however, not many actually make it a reality.<p>The difference between self-made billionaires and the rest of the pack is that they don't leave their achievements up to chance. Instead …

How do your presentations feel?

Feelings Matter. Make sure your talks use emotion to spark feelings in your listeners or you won't be able to make them budge.<p>Daniel Gilbert is psychologist teaching at Harvard. In his book, <i>Stumbling on Happiness</i> he writes about the importance of feelings in judging things to be good or bad. To be …

Public Speaking

Coming Soon to Amazon: Shopping in Virtual Reality?

A new job posting suggests the company incorporate the technology into its e-commerce.<p>Just about everyone, at some point, has bought an item online only to receive it and be disappointed. That remains perhaps the biggest advantage of shopping in-store--the ability to see what a product looks like …

4 Ways Design Thinking Innovates Business Models

Finance, healthcare and city governments are incorporating design thinking in cool ways.<p>Design is popping up in more unexpected industries, and in my view that is a great thing. Fidelity Bank has carved out space for a Vice President of Design Thinking; Independence Blue Cross health insurer …

Design Thinking

Mark Zuckerberg Is Trying to Buy Out Land Near His Hawaii Estate

The 14 parcels on the north shore of Kauai initially belonged to Native Hawaiians who were awarded the land during the mid-19th century, when private property was established in the islands.<p>Facebook CEO Mark Zuckerberg went to court to gain ownership of isolated pockets of land tucked away within …

Mark Zuckerberg

Want to Actually Keep Your New Year's Resolutions? Do this 1 Thing

There's one surprisingly simple thing you need to do consistently if you want to be successful this year.<p>How are you doing on your New Year's resolutions? It's been a few weeks now. Have you lost the weight? Getting that midday workout in? Making more money? Saving more? Spending smarter? Improving …

Well-being