Inas Kamila

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Facebook just completely changed the way it charges advertisers — here's how people in the industry feel about it

From now on, advertisers who buy ads on a cost per click (or CPC) basis will only have to pay when users actually click a link to their brand's website or app. They will no longer have to pay when when the user likes, shares, or comments on the post.<p>The idea is that advertisers who care about link …

Twitter may be launching a huge marketing campaign to fix their biggest problem

<i>This story was originally sent to thousands of professionals just like you in this morning's DIGITAL MEDIA INSIDER daily newsletter. Don't be left in the dark while your competition gets ahead each morning. Learn more about our 7-day FREE trial now »</i><p>Twitter is thinking of launching a massive …

The First 5 Seconds: Creating YouTube Ads That Break Through in a Skippable World

Five, four, three, two, one. What keeps people watching after the first five seconds? What can science tell us about the art of video advertising? We …

Intelligence rather than image will shape the future of marketing

Brands must focus on data and technology, not messaging and imagery, to make an impact in a competitive marketplace<p>Today, more than 50% of all purchases are digitally influenced, a number that will rise to 100% by 2018. As consumers leave digital traces everywhere, data is becoming available in …

Facebook targets ads in India, Turkey and Indonesia based on your gender and Internet speed

In Indonesia, Facebook users who were updating their status updates came across an ad for Durex condoms. But not everyone saw the same ad.<p>Facebook …

YesBoss is Indonesia’s answer to Magic, gets you anything you desire via SMS

Techies in Indonesia love to wax lyrical on how prevalent mobile phones are in the country, with a mobile penetration rate of around 130 percent. But …

Here’s how Yieldmo’s Ad Format Lab is trying to reinvent the mobile ad

An ambitious effort to reinvent mobile advertising is taking place in the Chelsea section of New York City.<p>It’s the Ad Format Lab of mobile ad startup Yieldmo, propelled by the company’s trademarked motto: “Saving the world from bad mobile ads.”<p>The Lab, headed by Yieldmo design chief David …

This Apartment Travels From Tokyo To Paris In An Instant

It starts as a blank white room. A white bed. A white comforter. A white table. A white couch. But moments later, thanks to the magic of a few projectors, the space gets all new materials, finishes, and decor, taking you to Bali, Tokyo, Penang, or Paris–where you can even look out the window and …

Interior Design

Do Not Track: An Interactive Docu-Series Shows Just How Little Online Privacy We Really Have

“We have assumptions that our data footprint is banal, but companies use correlations [in our search patterns] to sell us things or make predictions …

Privacy

iHeartMedia Brings the Programmatic Marketplace to Radio

The radio powerhouse has teamed up with ad-tech company Jelli to enable programmatic buying for more than 800 radio stations. Does this initiative …

Infographic: Gen Z and Millennials Want Different Things From Brands

Millennials believe email marketing is more acceptable than do their Gen Z counterparts, according to the latest edition of Deep Focus' Cassandra …

Public Relations

25 Interactive Print Marketing Examples

Newspapers, magazines and flyers may be dying forms of communication and advertising, but these examples of engaging marketing show them being …

Wish you could skip the ads on live TV? This startup aims to do just that

Chances are you watch television, and chances are you cope with the annoying ads that interject your favorite program by browsing the Web or checking …

Meet Cyanogen, The Startup That Wants To Steal Android From Google

It’s a little hard to take Kirt McMaster seriously at first. He tends to run on his own schedule, and when he shows up 20 minutes late for a meeting on a recent weekday, there’s not so much as a mention of his tardiness, let alone an apology. In black jeans, a black hoodie that looks a half-size …

cyanogen