David Trott, Impact Business Advisors

144 Added | 4 Magazines | 8 Likes | 1 Following | 7 Followers | @ImpactGroupDT | Growth Hacker | Digital Marketer | Agency Partner - engaged by leading UK industry brands, including the NHS, Capital & Regional, & University of Manchester. www.impactbusinessadvisors.co.uk

How to Focus When You’re Overwhelmed By Marketing Options

In online marketing today, you have hundreds of channels to choose from. Within each, there are thousands of tactics that you could use. If you’re …

Marketing

How to Get 1,034 Email Subscribers in Two Months Using Emotional Triggers - Jeffbullas's Blog

Seth Godin said in an interview a couple of years ago that everyone should start a blog.<p>The first thing I thought to myself was <i>“Yeah right! As if I</i> …

Customer Targeting

A how-to guide in developing marketing strategies which targets current customers as well as potential customers.<p>Customer Profiles<p>According to …

8 Tips for Dealing With Competitors

Competition is a strange topic. It is both underrated and overrated. This may seem like a contradiction, but it really isn’t.<p>Startups often don’t …

Investing

The Marketing Technique That Made This Entrepreneur Over $1 Million In Six Months | Inc.com

It's no secret that we live in a world of ubiquitous content. It's everywhere.<p>We read, stream and binge-watch content at all times of the day: on the train before work, during our lunch break, with friends at the bar.... even when we're on the toilet. (Warning: Just don't drop your phone.)<p>With so …

Marketing

How to Grow Your Email List With YouTube Ads

Need to grow your email list? Interested in generating more leads? Properly optimized YouTube video ads will help attract people who are interested …

YouTube

3 Lesser-Known Copywriting Techniques that Keep Readers Glued to Your Content

Qualify your readers (they’ll love you for it)<p>I bet you’ve heard this adage before:<p>“If you’re marketing to everyone, you’re marketing to no one.”<p>Yet, …

The most important stories in advertising, December 8

Google CEO Sundar Pichai.AP<p>Good morning. Here's everything you need to know in the world of advertising today.<p><b>2. Facebook's growth boom shows no sign of slowing.</b> That's according to a top analyst who spoke at our Ignition conference.<p><b>3. In the wake of criticism over fake-news on its platform, Google</b> …

Advertising

Promote Your Blog On These 30 Places

Social Media channels are one of the best ways to promote your blog content, but you shouldn’t stop there. Besides Social Media, there are more …

The Future of Content Marketing: 46 Experts Share Their 2017 Predictions

PexelsIn 2016, content reigned supreme. But not just any kind of content. This year saw an increase in demand for compelling interactive content, …

Marketing

Ecommerce Website Design: 4 Features to Improve Conversion Rate

Across the board, companies within various industries tend to measure their success online based on their conversion rate. Whatever the objective of a website is, from completing a purchase, requesting a quote, or making an appointment, these actions and conversions are what all marketing …

eCommerce

How To Get More Visible With Facebook Live - The Social Media Concierge

This is a great guest post from my friend Debbie at From Tired To Inspired on why you should be using Facebook Live in your business!<p><b>Get More Visible</b> …

Facebook Live