Imelda Vergara

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How To Find Your Leadership Style & Make It Work For You

What kind of leader are you, anyway? You might be thinking, "I have no idea — I'm still climbing the corporate ladder!" This question can be tough to …

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How to Optimize Email Marketing For Maximum Conversions

If you’re a marketer, you’re likely to feel Twitter as “TOO TRENDY”, Pinterest as “TOO FLASHY, and well, Facebook as “TOO COSTLY”. When we’re talking …

Email Marketing to Millennials: 3 Ways to Reach the Largest Consumer Generation

With over 80 million people in the generational cohort, millennials compose the largest demographic of consumers in the United States. The sheer size and spending power of millennials -- which Accenture estimates to be about $600 billion each year -- makes this generation the main target of many …

1 in 4 Americans Are Making a Big Financial Mistake

Image source: Getty Images.<p>According to a recent survey by Bankrate.com, nearly one-quarter of Americans think cash is the best option for a long-term investment. Even more surprising, less than one in six said stocks are the way to go. Here's why cash isn't the way to go, and what the majority of …

Why mastery matters and creativity shouldn’t be easy

The author Daniel Pink breaks down mastery further in his book <i>Drive</i> where he writes that there are three essential elements to it:<p>Firstly, mastery – which he defines as ‘becoming ever-better at something you care about’ – requires you to adopt an open mindset towards the task in hand. You don’t …

5 Things Every Woman Must Do To Become CEO

<i>The MPW Insiders Network is an online community where the biggest names in business and beyond answer timely career and leadership questions. Today’s</i> …

7 Ways To Perfect Your Email Newsletter

In an era dominated by cutting-edge platforms like Instagram and SnapChat, email may seem like an archaic digital medium (an oxymoron, to many of us). Yet, thousands of marketers continue to claim that email marketing isn’t just effective—but that it’s the highest-ROI strategy they use. In a recent …

6 Stage Plot Structure For Successful Storytelling

Michael Hauge has created a formula around the five turning points and six stages you need to write a good story. Eduardo L. Lozano created this …

The Smartest Financial Decision You’ll Ever Make

Remember: your most limited resource is time.<p>There’s really only one thing young people need know about money: Save for retirement, starting now.<p>Yes, …

Here's Why the NYT's New Public Editor Is Right About Comments

The new public editor at the <i>New York Times</i> has only been on the job for about a month, and already a mob seems to be gathering with pitchforks and …

Do your e-mails comply with the anti-spam law? Use this checklist

Canada's anti-spam legislation had its second anniversary on July 1 but a surprising number of Canadian businesses still haven't taken the time to update their e-mail practices and customer databases to ensure they are compliant with the law. If yours is one of them, it's time to stop putting off …

6 Ways to Improve Your Facebook Ads

Want to improve your Facebook ad performance? Wondering which metrics to look at? Using key insights from Facebook to see how users respond to and …

Cultivating Charisma: 3 Tips For Becoming A More Influential Leader

When it comes to leadership skills, charisma is perhaps the most misunderstood. Many people hold the false belief that charisma is something you’re born with, a trait that cannot be developed or cultivated. In reality, anyone can learn to cultivate charisma, motivate their team, and become a more …

6 Incredibly Cheap High-Yield Dividend Stocks

Image source: Getty Images.<p>Buying a stock with an impressive dividend yield doesn't have to cost you an arm and a leg. These six stocks, for example, offer investors big dividend checks without breaking the bank. Keep in mind though, that high dividend yields are often accompanied by high risk. …

How Serial Entrepreneurs Are Reshaping Wealth Creation

Between innovations in tech and jobs initiatives, it’s become easier than ever for entrepreneurs to develop new companies.<p>Serial entrepreneurs are …

Entrepreneurship

How to Know Which Digital Trends Are Worth Chasing

The rapid pace of digital change has put companies in the unenviable position of trying to decide which tech trends to invest in and when. All too often, much-touted “revolutionary” innovations offer only incremental benefits at best; at worst, they are a costly distraction. The right technologies, …

5 Top Trends for Digital Marketing in 2016

What the Experts Say Will Happen in the Rest of the Year<p>Somehow, we're already just over halfway through 2016! Heading into the New Year, many digital marketers and analysts predicted that we would see some of the biggest changes in digital marketing yet. So, how have things shaken out so far? I …

The 1 Painfully Obvious Reason Nobody Follows You on Social Media

Unless you're willing to do social media the right way, don't even bother.<p>The social-media world is in need of some serious tough love.<p>I am the social-media director at Idea Booth in downtown Chicago. I have run social-media accounts for both big brands and small brands, as well as individuals and …

25 tools and apps to help freelancers stay more productive at work

When you freelance, it can be difficult to cancel out distractions or avoid time-wasting activities. Especially if you work from home or base …

Facebook Video Marketing: Why You Need It And How To Do It Well

Advertising has always been visual, but when you augment this visual impact using video marketing, the effect is even greater. With so many people today living fast-paced lifestyles, it’s essential to get your message across using carefully chosen text coupled with powerful moving images. When you …

7 Apps to Help Manage Your Money

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Update Your Email Strategy With These 2016 Email Trends - Small Business Trends

Email is an essential communication tool of the digital age. For marketing professionals, an email list is a vital part of any digital marketing …

60 sizzling summer email subject lines for retailers

The weather is heating up and summer consumer spending is significantly increasing. What does this mean for you? It means it’s time to start thinking …

Which Lead Generation Tactics Get the Best Results?

When it comes to lead generation, quality matters over quantity. But by the same token, people don’t like being sold to and they resent the notion …

Get Personal With Your Email Marketing (5 Tips)

These days, personalization isn’t an option, it’s a marketing necessity. If your email content isn’t tailored to the wants, needs, and interests of …

US Email Open and Click Rates, by Hour Scheduled, in 2015

MailerMailer has dug into its customer data and released its 16th annual “Email Marketing Metrics Report” analyzing results from almost 1 billion …

15 Proven Ways to Build Your Email Marketing List

A list of engaged and nurtured subscribers is one of the best marketing resources you’ll ever have. A good list so valuable that it can’t be bought. …

Email Marketing: 7 Ways To Grow Your Email List

Looking to grow your email marketing list? It’s no secret that people aren’t giving away their email addresses away as much as they used to. …