Imani Sales

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Top 25 Social Media Analytics Tools for Marketers

Tracking and reporting social media analytics used to be a hurdle for digital marketers – <b>now the problem is finding the ideal tool</b>.<p>The market is …

4 Tips for Startups Looking to Maximize Their Social Media Marketing Efforts

For startups it can often be difficult to know where to begin when it comes to social media marketing. With so many different platforms - combined …

Social Media

How to Create Your Facebook Ads Strategy

<b>Facebook ads work</b>. Just ask one of the many brands that have used Facebook to successfully connect with their target market. Through a combination of …

How to Use Google Analytics for Social Media Measurement

The importance social media marketing plays in long-term business growth is one of the most heavily debated topics among marketers and business …

Content Marketing Lessons From a 10-Year Veteran of the Industry

Nick Santillo successfully built and sold one content marketing agency before turning 30. Three years into his latest venture, Fractl, he shares his insights on how your business can find success with content.<p>In 2006, at the ripe age of 21, Nick Santillo was developing a business plan for his first …

Five Things Everyone Should Know About Public Relations

The public relations industry does a terrible job of public relations.<p>Very few people can explain what people in public relations really do. If you’re a cop, a construction worker or a cowboy, everybody knows your job function. (If you’re a cop, construction worker <i>and</i> a cowboy who hangs out with a …

Public Relations

Use Content Planning to Grow Your Business

www.freepik.com<p>If you’re not in the content marketing game by now, you should be. As the name suggests, content marketing is an extension of your …

6 Eye-Opening Mobile Marketing Statistics

<i>This article originally appeared on SmallBusinessPR.com in November 2015.</i><p>Have you resisted diving into mobile marketing because it seems like a …

10 Ways to Drive More Traffic from Twitter

Twitter: It’s every marketer’s favorite tool. And yet, so few people make the most of it.<p>With <b>320 million monthly active users</b>, Twitter is a traffic …

Social Media

4 ways social media is going to help your blog grow

Social media is here to stay. It is like one of those sweet things that people never understand how they were able to live without them in the first …

10 Free Marketing Tools For Small Business

Buying software is easy when you’re a big company – you can make providers fight for your contract. They tailor services to your needs, cut prices …

Infographics

How Samsung Mobile Became the BIGGEST Brand on Twitter

Commanding a large audience of Twitter users is the primary goal of brands on Twitter. Whether they will admit it or not, every brand wants to see …

The Making Of: A Fashion Campaign

One of my favorite moments leading up to this season's fashion week was a commercial advertising shoot for Mongolian cashmere brand Emzeg Steppe. <b>Laura Lanteri New York</b> (formerly of Louis Vuitton, Gucci, and Oscar de la Renta), provided the creative direction for Emzeg Steppe's new advertising …

11 Tips For Startups To Gain Initial Traction

One of the most challenging facts that you’ll have to come to terms with is that no matter how innovative your product is, you won’t have any customers if they aren’t aware of your startup. Even more challenging is figuring out how to attract your first customers when you have a limited budget and …

Marketing

4 Easy Ways to Fail at Online Reputation Management - And What To Do Instead

We live in a time where word-of-mouth can travel across the globe in mere seconds. Every little detail can affect how a brand is being perceived by …

Public Relations

3 Emerging Marketing Trends to Grow Your Audience and Build Your Brand

Ecommerce popularity is continually on the rise. In the United States alone, ecommerce sales are expected to reach close to 2 trillion dollars this …

Social Media

9 Ways Publishing Content Can Help You Expand Your Personal Brand

What is one creative way entrepreneurs can use a book or e-book to expand on their personal brand?<p><b>1. Publish the Controversial Posts</b><p>Some businesses …

Cover Girl Announces Zendaya as Its Latest Brand Ambassador

The actress, model and singer will make her debut with the brand during a television spot airing live during the 58th Annual Grammy Awards.<p>Cover Girl …

5 Marketing And Branding Tips To Scale Your Online Business

Automatic Web Traffic Generator<p>5 Tips to Rule Over Instagram and Make Money<p>If you're a product creator, Instagram is a great platform for you to …

5 Questions You Should Answer to Establish Your Personal Brand Power - Women's Prospects

Your personal brand is the bread and butter of your personal and professional existence. Why? Because everything you say and do influences your …

2016 Instagram Resolutions - 5 Ways to Win on Instagram This Year

With the start of 2016 underway, most brands should be doing what they can to make this year the best they've had for business. Regardless of …

Social Media

How to Produce Better Content: 3 Reasons You Need Brand Tracking

Content marketing has become so popular with B2B companies that it’s nearly impossible to find one that hasn’t used it. But just because it’s popular …

Elements of a Successful Brand 5: The Name

<i>A brand is a complex organism. This is part five in a series of articles in which we examine a successful brand's component parts.</i><p>If you could light …

General Mills

Why Marketers Should Focus On 'Magic Moments'

There are tons of amazing products that come to market everyday. The saturation of mobile apps, hardware toys, and “industry disrupters” seem to be never ending.<p>With all the noise in the market, it’s never been harder for marketers to standout from the crowd. This need to differentiate causes CMOs …

'Brave' browser promises up to 60% faster speed by blocking ads

Brave may be the new browser that haters of intrusive online ads have been looking for — it claims to block ads, block third-party trackers and speed …

You'll never guess who's actually watching all those ads on the Internet

Advertisers are spending more money than ever on digital ads, but many of them still never reach actual human eyes.<p>That's because as the online ads …