Perzonalization

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Report: Most retailers are missing the mark on personalization

It’s no secret that personalization is a vital strategy to luring consumers to shop. However, according to a recent report, most retailers aren’t …

Sephora leads the way in personalization

Sephora provides the most personalized customer experience, according to Sailthru's first annual Retail Personalization Index.<p>The Index was based on a survey of more than 13,000 US and UK customers, and rated 100 retail brands on how well they personalized the customer experience across four areas …

Customer Experience

Op-Ed | What E-Tailers Can Learn From Netflix

Personalisation is an effective marketing tool for online retailers, but they're bad at making use of it.<p><b>NEW YORK, United States</b> — Since your …

eCommerce

Extreme personalization is the new personalization

<i>Editor's note: The following is a guest post from Brian Solis, principal analyst and Futurist at Altimeter, the digital analyst group at Prophet.</i><p><i>Dear</i> …

AI IN E-COMMERCE: How artificial intelligence can help retailers deliver the highly personalized experiences shoppers desire

<i>This is a preview of a research report from Business Insider Intelligence, Business Insider's premium research service. To learn more about Business Insider Intelligence, click here.</i><p>One of retailers' top priorities is to figure out how to gain an edge over Amazon. To do this, many retailers are …

Artificial Intelligence

6 software integrations to enhance your ecommerce platform

<b>An ecommerce platform is an essential part of selling products online, but when it comes to technology available to online retailers, it’s just the</b> …

eCommerce

Online vs. In-Store: How Consumers Prefer to Shop

Most adult consumers in the United States still prefer to shop in physical retail stores rather than online, according to recent research from Walker …

E-Commerce Benchmark KPI Study 2017: 15 Essential Takeaways

Is your website beating, meeting, or behind the industry average?<p>Wolfgang Digital’s 2017 E-Commerce Benchmark KPI Study is out with an even bigger …

6 Ways to Tackle Shopping Cart Abandonment: Recover those Sales!

Shopping cart abandonment is a huge problem for online stores- but understanding what causes it is the first step to getting more completed orders.

How To Use Email Automation To Significantly Increase eCommerce Sales

Email marketing is a growing trend used by many businesses in the eCommerce world. In 2013, it accounted for more than 7 percent of all eCommerce …

The Ultimate Email Marketing Cheat Sheet: Facts, Stats, and Actions [Infographic]

Email is one of the most powerful media marketers have, and it's no wonder. Some 72% of consumers prefer email as their primary means of …

Turning your personalisation efforts into solid ROI

Marketers acknowledge the value of personalising content and communications: it increases loyalty, drives higher conversions and grows revenue. …

Personalization Perks Performance

According to a new study by KIBO, however you define conversions, whether by revenue, downloads, or sign ups, the right personalization will …

CMOs Need the CIO to Make Personalisation Happen

My favourite brand is SuitSupply, because they provide me with a smart, personal and consistent experience, delivered via WhatsApp - my channel of …

7 things high-performing marketing teams do differently around digital marketing and personalisation

It’s a foolish marketer who doesn’t see digital as a foundational capability for how they perform their job successfully today and into the future. …

Personalization and automation are increasingly a cornerstone for all other marketing activities

Marketers are increasingly relying on a mix of owned, earned and paid media to disseminate content that tells their brand story.<p>B2B and B2C marketers …

4 ways personalization can power your marketing efforts

Personalizing offerings and messaging presents an incredible opportunity for brand managers to more effectively engage with consumers.<p>Nearly …

Digiday Research: The data-driven race toward personalization

<i>This is the fourth part of a research series on a set of emerging technologies in media and marketing. Read our other reports on virtual reality,</i> …

Email Personalization Falls Short Without AI

Email personalization works better with artificial intelligence.Advanced customer relationship management is focused on “mapping consumer behavior to …

Consumer Behavior

Fifteen Surprising Email Personalization Stats

Marketers who think they know something about email personalization may be in for some surprises. Kim Courvoisier is offering 15 stats on the …

8 Companies Using Cutting-Edge Personalization Strategies to Maximize Profits

Want your customers to love you? Try some of these personalization strategies major players like Coca-Cola are testing.<p>One of the best ways to get ahead of the competition is with personalized marketing messages.<p>Why? Because personalization treats people as individuals and not as part of a …

One Big Trend Companies Should Know About My Data

Apparently, Uber has a company tool called “God View” that reveals the location of Uber vehicles and customers who request a car. This tool can allow …

Customers

13 Examples of Email Marketing That Prove it Doesn't Have to be Boring

How many marketing emails are in your inbox <i>right now</i>?<p>While email marketing is still a valuable tool to reach leads, your persona’s inbox is getting …

The Most Effective Triggered Email Types for E-Commerce Brands

Welcome emails and abandoned-cart emails are the most effective triggered/automated message types for driving e-commerce sales, according to recent …

Predictive analytics for SMB eCommerce

What is predictive analytics<p>Predictive analytics analyzes current and historical data via statistical techniques and machine learning to define the …

Big Data

Marketing apps - 10 great solutions for an eCommerce merchant

Marketing apps are software solutions that are designed to help marketers or other business owners to reach their targets in marketing. In most …

Marketing

eCommerce platforms - learn and select the right one for your needs

<b>Why do the eCommerce platforms exist?</b><p>eCommerce platforms are solutions tailored to meet the needs of online merchants. In today’s overcrowded online …

eCommerce

Everyone’s Talking About AI Powered Personalization, What About You?

by Jonathan Kennedy May 11, 2017<p>A guest article by Perzonalization team, maker of AI powered real-time predictive personalization app. Smartly …

eCommerce

AI powered personalization for eCommerce websites

<b>The early texts on artificial intelligence before AI powered personalization</b><p>The literature on AI has long been present before the term AI powered …

WooCommerce vs Shopify - A Guide for SMB eCommerce

<b>WooCommerce vs Shopify: That’s The Biggest Question!</b><p>It is not a secret that today eCommerce becomes the most popular business model that has been …