Iliana Dodge

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#CXOTALK McKinsey Partner explains digital marketing

The global co-leader of Digital McKinsey, David Edelman, presents key success factors in the journey to digital marketing. His practical advice is …

5 Top Trends for Digital Marketing in 2016

What the Experts Say Will Happen in the Rest of the Year<p>Somehow, we're already just over halfway through 2016! Heading into the New Year, many digital marketers and analysts predicted that we would see some of the biggest changes in digital marketing yet. So, how have things shaken out so far? I …


8 Free Types of Marketing Strategies

Learn step-by-step how you can dramatically increase your audience of subscribers, leads, customers and fans by adding a few simple (and free) types of marketing strategies to the mix.

Under Armour’s viral campaign for the female market proved a winning strategy

<b>The big idea:</b> Kevin Plank has taken Under Armour from a business run out of his grandmother’s Washington basement to a global athletic wear empire in just two decades.<p>By 2013, Under Armour had expanded from breathable, wicking football shirts to shorts, shoes, uniforms and even hats, and was a …


Yes, You’re Tired of Hearing About Pokemon Go. But Here Are 5 Things to Learn From Its Success

The Pokemon Go phenomenon has swept the nation at a record pace since its release on July 6. In just a matter of days the app has moved to the top of …