Ilana Lee

209 Added | 1 Magazine | 140 Likes | 8 Following | 1 Follower | @IlanaLee | I connect people with things they love.

As Millennials Demand More Meaning, Older Brands Are Not Aging Well

Ask millennials and boomers what companies they value most and you’ll get very different answers. If brands want to make an impact with the consumers of the future, they need a clear mission.<p>Serving an older population is a great thing, so long as that’s what a company intends to do–like AARP …

The Food Court Matures Into the Food Hall

Determined to provide experiences that will attract consumers and persuade them to open their wallets, developers are opening more food halls, the food court’s up-and-coming sibling, which are in the midst of a robust expansion.<p>Unlike food courts made up of fast food chains, food halls typically …

Spotify Introduces iMessage App With Search Function for Sharing Music With Friends

Spotify has introduced an iMessage application in its latest update this week. As spotted by <i>iGeneration</i>, Spotify in Apple's Messages app allows you to search the entire music streaming service for a specific song and send it to a friend. When they receive it, they'll be able to listen to a …

Musical.ly has lots of users, not much ad traction

With over 200 million registered users, Musical.ly, a lip-syncing app developed by Chinese entrepreneurs Alex Zhu and Luyu Yang in 2014, is catching …

Marketing

Visiting Bannerman Castle

The Hudson River acts as a moat around Bannerman Castle, its fairy-tale turrets the right height for Rapunzel to let down her hair. The fragile edifice broods on a rocky little island about 60 miles north of Manhattan, appearing forlorn and romantic. Once upon a time the castle was perhaps the most …

Google’s most-searched “how-to” questions capture all the magic and struggle of being human

My younger sister always gives me very good advice.<p>Once, for instance, she told me, “You need to stop asking Google questions about your life.” And she was right: Treating an Internet search engine as an advice column isn’t necessarily the best way to navigate life. When you ask Google, “How to …

Fitness

Should Spotify Try to Become the 'Netflix Of Music'? Not So Fast

Spotify and Netflix have plenty in common: they exist within media industries which are still grappling with the transition from sales to streaming. …

Healthcare Startup Claims It Can Defeat Diabetes With Nutrition Alone

Down with Diabetes<p>More than 29 million people suffer from diabetes in the United States alone. Now, a new healthcare startup called Virta claims that …

Condé Nast and Facebook Are Debuting a Virtual-Reality Dating Show

While reality dating shows like The Bachelorette seem to consistently make for an easy hit, Condé Nast and Facebook are betting on a new kind of …

Virtual Reality

Growing Up and Developing a Sneaker Addiction

As a teenager I was more of a Chuck Taylor guy. Then I got a good job and everything changed.<p>By the time you read this, there is a good chance I have already spent the money I made from this piece on a pair of Jordans. Maybe Virgil Abloh’s Off-White x Air Jordan 1s, if I can even get my hands on a …

OpenTable Began a Revolution. Now It’s a Power Under Siege.

Almost 20 years ago, a new company came on the scene promising to revolutionize the tedious and often frustrating chore of securing a restaurant reservation.<p>No more waiting on the phone and pleading with snooty receptionists. With just a few clicks of a mouse, a diner could secure a table at prime …

A physicist on why AI safety is ‘the most important conversation of our time’

‘Nothing in the laws of physics that says we can’t build machines much smarter than us’<p>Should we be worried about the dangerous potential of artificial intelligence?<p>Sort of, says Max Tegmark, a physicist at the Massachusetts Institute of Technology. Tegmark is a co-founder of the Future of Life …

Singularity

Why Some Restaurants Are Cutting Ties With Mobile Ordering Apps

As third-party food apps continue to consume each other in the fight for delivery domination, casual restaurants appear to be doing some streamlining of their own. Restaurants like Proposition Chicken and Presidio Pizza Company in San Francisco are <b>pulling back from order, pay, and delivery apps</b>, …

How Brands Use Instagram Stories [Infographic]

Instagram Stories turned one recently, and influencer marketing platform Klear analyzed 149 brands across eight industries to see how brands are …

why does frank ocean love hello kitty?

As he releases a new video for Provider complete with Hello Kitty references, we contemplate Frank and collaborator Tom Sach's obsession.<p><i>This article was originally published by i-D US.</i><p>Ever wonder what Frank Ocean and Tom Sachs talked about while they were holed up in a Brooklyn warehouse building …

Frank Ocean

Branding The Next Generation Of Tennis Stars

It’s been over a decade since the U.S. had a breakout star in men’s singles. But a new generation is rising–and sponsors are circling.<p>In the week prior to this year’s U.S. Open tennis tournament, two-time champion Rafael Nadal took his game to an improvised court in central Manhattan. The premise: …

This Time, Princess Nokia Is Going to Do It Right

Ninety-eight minutes before she’s supposed to rap for thousands in another borough, Destiny “Princess Nokia” Frasqueri opens her front door and takes a head count. The idling black SUV fits seven passengers, but nine of us are en route to the Afropunk Festival: Frasqueri, her father/roommate, her …

Bart Simpson

Netflix Creates Weed Strains Inspired by Service's Original Shows

'Arrested Development,' 'Orange Is the New Black' and more get strains "cultivated" and "designed to complement each title based on their …

Cannabis

Exploring the New Frontiers of Classroom Virtual Reality

<i>Virtual Reality Technology doesn’t have to be disruptive, and teachers are already using it to bring lessons to life</i><p>Y<i>ou’re on your way to Mars — </i>says …

This Japanese Photographer’s House Is a Minimalist’s Dream

FORM/Kouichi Kimura Architects has built the ultimate minimalist dream house in Shiga, Japan.<p>Made specifically for a photographer, the house comes …

Dogs Go Wolf

<i>Audio:</i> Lauren Groff reads.<p>The storm came and erased the quiet.<p>Well, the older sister thought, an island is never really quiet. Even without the storm, there were waves and wind and air-conditioners and generators and animals moving out there in the dark.<p>What the storm had erased was the silence …

The Great Pot Monopoly Mystery

Some very powerful people are trying to corner the market on legal weed and turn their company into the Monsanto of marijuana. Who are they? And can they be stopped?<p>The search for the hidden forces that might soon control the marijuana industry began, as many wild journeys do, in Las Vegas. It was …

Almost one fifth of the apps in Apple’s App Store could disappear after the release of iOS 11

19%<p>This fall, 19% of the apps in Apple’s app store could disappear after iOS 11 is released, a software update that will require apps to support …

Apps

Asobu Coldbrew Coffee Maker (video)

Sam Schubert has invented a new coldbrew coffee maker which comes with its own insulated compartment allowing you to keep your brew cold for up to 24 …

Shiftwear Lets You Infinitely Customize Your Sneakers With Moving Images

Sneakerheads, you are in for a treat. ShiftWear sneakers have display screens that allow for infinite, digital customization, so you can ensure no …

Shoes

Millennials favorite brands

Rihanna is the new creative director for Puma's women's business.Puma<p>Millennials make up a crucial group of consumers.<p>However, the generation's favorite brands may not be what you'd guess.<p>Ad agency Moosylvania analyzed 15,000 responses from millennials — age 17 to 37 — that the agency has collected …

Barnes & Noble

The High-Tech Flesh Palace Where Strippers Dance for Bitcoins

Welcome to the wave of the future.<p>Fans are used to trading purchased “tokens” for webcam shows with their favorite porn stars online but now they can …

Thanks To New Designs and Kanye West, adidas Has Come Up In a Major Way

The only constant in sneakers is change. This may not only seem contradictory, but straight-up untrue, especially looking back at the so-called …

OMG: MTV is bringing back "Unplugged," and the first guest is perfect

MTV is going back to the future this year. After announcing that they’d be bringing back <i>Total Request Live</i>, MTV is bringing back <i>Unplugged</i>, too. This …