Ilana Collins

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How much should you pay for an Instagram post?

When most people think of influencer marketing, they think of paid Instagram posts from the Kardashians.While celebrity endorsements are one aspect …

Public Relations

Super Bowl Ads 2018: What Worked and What Didn't

Ads that were funny, focused on the product in question and were even a bit meta rose above the noise this year.<p>5 min read<p>When we reflect on Super Bowl ads of the past several years, certain brands spring to mind, such as GoDaddy, while some campaigns are more memorable than the products and …


I Saw the Sign: Using Event Signage to Boost Brand Awareness

What happens to an event when all your guests are unsure where to go? Chaos, frustration and so many missed opportunities.<p>It may seem simple, but …


Valentine’s Day Marketing Ideas to Grab Customers’ Attention

Love is a multi-billion dollar industry. With last year’s total consumer spending sitting at an impressive $18.2 billion, Valentine’s Day has become …


3 Simple Steps to Get to the Point with Your Content

Ever have a friend who tells stories that never seem to go anywhere?<p>It sounds okay at first, then it spins off to a tangent about how they met their …

Content Marketing