Icha Noercha

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Green heating system accused of causing 'fuel poverty'

<b>A heating system meant to reduce bills is leaving people in fuel poverty, according to campaigners and residents.</b><p>The government wants millions of us to get heat and hot water from "district heating networks" to help meet carbon reduction targets.<p>But residents on some networks say they are more …

Package Free Shop Aims To Make Zero Waste Living Easy

Lauren Singer has a pretty famous jar. The jar itself is nothing special—just a regular pint-sized glass one—but if you're an average American, …

U.K. Testing Roads Made from Recycled Plastics

Promises an increased lifespan over traditional asphalt<p>Transportation is innovating more quickly than it has in a long time thanks to cleaner powertrains and autonomous driving technology, but our roads have yet to keep up with the pace. Now, a startup company is beginning to change that reality by …

Roads

How a Supermarket Sales Gimmick Has Become a Major Driver of Climate Change

“Sell by.” “Use by.” “Best by.” These terms and their many variations have probably caused you to toss perfectly good food just because the date on …

Agriculture

The 50 most innovative CMOs in the world

The era of the CMO has arrived.<p>Chief marketing officers are more important to the success of global businesses — and more powerful — than ever before.<p>Marketers are not only executing on corporate strategy, but are also often among the key shapers of it.<p>And most importantly, they have to put the …

How the Best CEOs Differ from Average Ones

We all know the stereotypes: Great CEOs are extroverted. They’re self-promoting. They’re risk takers. But are these stereotypes true? Which traits actually differentiate CEOs from other executives? And, most important, which attributes separate successful CEOs from other CEOs?<p>There is a great deal …

Leadership

1,884 Startup Founders Say This 1 Thing Is More Important Than Making Money

Serving customers? Becoming rich and famous? No, these are not the only reasons why startup founders do what they do.<p>Entrepreneurs start businesses to make lots of money and change the world, right?<p>Not exactly, says a new survey of 1,884 company founders conducted by marketing automation firm Drip, …

Small Business

The End Of Advertising, As We Know It

Eighty-eight percent of Fortune 500 companies that were around in 1955 no longer exist today.<p>Industries get disrupted. How’s that working out for …

Behind Hillary’s Mask

RIGHT after the Sept. 11 attacks, I ran into Hillary Clinton outside an armory in Manhattan that served as a sort of clearing house for tragedy, where people brought pictures of the missing and checked for information. She talked for a long time, very freely, about Washington politicians who had …

The Only 3 Things to Do (Over and Over) to Make Your Brand Stand Out

5 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Customers want more than an experience. They want emotion.<p>Customers want a brand that they feel they need in their lives, according to the “The Brand Gap” by Marty Neumeier. The definition of a “brand is a person’s gut feeling …

Customer Experience

Two Entrepreneurs In The Same Business Try Instagram Marketing And Learn Different Lessons

Many businesses start using Instagram with little knowledge of what works. They simply learn by doing. That was the case with two woodworker-entrepreneurs who began using the platform several years ago. Each realized that targeting the right audience was more important than amassing a large number …

5 Things Digital Marketing Is NOT

Digital marketing: it is a widely-used term, yet there are still some myths surrounding this concept. Rather than trying to explain digital marketing …

Marketing

Why Personal Brands Are Better Than Corporate For Social Media

Social media marketing is a rich and valuable practice for most companies. Countless opportunities, from visibility and reputation to new partnership and employees, are out there for the taking. But most businesses think of social media as existing in only one dimension: one surrounding the …