Ibrahim Makkouk

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A Content Marketer’s Guide to Keyword Strategy

Why did I write a content marketer’s guide to keyword strategy when there’s already so much out there written about keyword strategy?Well, keyword …

How to Make Millions Online Through Influencer Marketing

And why you don't need big-name influencers to do it.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>As the world of marketing continues to change, brands must constantly identify new ways of engaging with customers and driving sales. With the rise of social media and technology in …

Brands Can Use These Two New Facebook Tools to Target ‘Valuable’ Users

Facebook Monday introduced two solutions enabling advertisers to more easily target users who are more likely to take valuable actions after …

Influencer Marketing Is Evolving (And This 'Influencer House' Is A Prime Example)

Influencer marketing is one of the most popular advertising channels, and rightfully so, as 94% of those who used influencer marketing believe it’s an effective strategy. It’s so popular now that brands must evolve to stand out and avoid blending in with the competing social media promotion — it’s …

10 marketing trends to watch for in 2017

People have had some pretty harsh things to say about 2016.We lost many beloved celebrities and public figures (along with Harambe) and weathered a …

10 marketing predictions for 2017

2016 was not the year for faint-hearted marketers as they pushed to measure and prove the ROI of their content marketing efforts in order to fight …

Marketing

9 Eye-Opening Digital Marketing Stats From the Past Week

It was an unusually interesting week in digital marketing stats, with some numbers proving to be surprising and others mind-boggling. The following …

Driving Toward The Digital Marketing Organization

The CMO Survey asked marketing leaders to rank a set of marketing capabilities in terms of importance and to identify their organizations’ biggest gaps in these same marketing capabilities. Creating a matrix that crosses capability importance and organizational gap, the Figure shows firms’ digital …

Beware the 'Authenticity Trap' When Marketing to Millennials

I have a mantra when it comes to marketing: Brands don't influence people, people do.<p>In today's complicated media mix, it's imperative we embrace the …

Advertising

Digital Marketing Glossary 101: Words You Wanted to Know About but Were Too Afraid to Ask

Programmatic advertising is a word jumble of often-confusing terms and uncertain definitions. Perhaps you've found yourself nodding along in a …

AdTech