Ian Sloan

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Artificial Intelligence

Four ways AI is already being applied to sales and marketing

Here are four examples.Chorus.ai helps companies analyze their sales callsWhile the phone call is an ancient phenomenon to many individuals, …

Artificial Intelligence

WORLD OF THE FUTURE: THIS is how AI will change the way we shop in the next 10 years

GETTYAI will revolutionise the way we shop<p>Experts from Nuance – a companied dedicated to creating AI bots for boosting businesses – have said that we …

Artificial Intelligence

Among Tech’s Big Players, Here’s Who Is Leading AI Research

<i>This article originally appeared on Quora: Who is leading in AI research among big players like IBM, Google, Facebook, Apple and Microsoft?</i><p>Firstly, …

Google’s mission to replace SMS with RCS messaging just took a major step forward globally

Google is doubling down on its efforts to expedite the rollout of Rich Communication Services (RCS) with the news that it’s launching with 27 carriers and device manufacturers globally.<p>Initially launched as a project under the GSMA in 2008, RCS is touted as a successor to SMS, one that mimics …

Android News

The areas in Greater Manchester that you say are best for families to live

Let’s face it, Greater Manchester is the best place to live.<p>So when it comes to finding the perfect location within Greater Manchester, it’s almost …

The Power of Writing: The One Author that influenced the CEO’s of Apple, Facebook and AirBnB.

My discovery of writing as the most powerful instrument of influence in the world.<p>In a quest to build a successful company at Exact Media, I …

Bill Gates

GE’s Predix Design System

Our first design system at GE, created in 2012, was similar to many design systems you find on the Internet today. It was designed to appeal to and …

Standing on the Shoulders of Giants

Circa was an atom in the universe of Semantic Web and Structured Journalism. I’d like to think we created a Big Bang, which resulted in apps like <b>NYT</b> …

Particles

Using Card-Based Design To Enhance UX

Web and mobile apps move away from pages, towards completely personalized experiences. And this experience built on an aggregation of many individual</i> …

UI Design

The Epic List of Content Strategy Resources

I’ve collected over two hundred of the best content strategy resources below. My goal is to make it easy for you to learn about the field of content …

The Discipline of Content Strategy

We, the people who make websites, have been talking for fifteen years about user experience, information architecture, content management systems, …

Complete Beginner’s Guide to Content Strategy

“Content” is everywhere. It’s ads and longform copy, images and videos, stories and metadata. But what’s the point of it all? That depends on the …

Information Architecture

7 Types of Content That Will Drive Leads and Revenue

Gated content offers are one of the nine essential elements of any inbound marketing campaign, and that’s not changing anytime soon. But as the …

Marketing

Adobe AEM the right way!

Since 2008, I have been involved in implementing many large-scale <b>Adobe® AEM</b> (previously <b>CQ5</b>) projects for numerous clients and industries, including …

The 5 Best Paid Distribution Methods For Content Marketing

The fundamental core of successful content marketing programs is, well, creating great content. Even great content, however, needs a push. Paid …

Marketing

10 Simple Rules of Visual Storytelling

Learn How To Use Visual Storytelling For Your Brand or Content Marketing Strategy, by Following These 10 Simple Rules<p>Last week I told you about the …

Steven Spielberg

Redesigning a company blog with customers in mind

The Resource Guru blog is many things. Aside from being a vital component in our marketing arsenal, it acts as a window into our business and a …

Marketing

Pinterest Refers More Traffic to Retail Sites Than Reddit, Twitter and YouTube Combined

Since the early days of social media, the big question has been around measuring the return on investment. While it’s nice to know the value of a …

Advertising Industry

7 Ways 2016 Will Force Your Content Marketing Strategy to Change | Inc.com

The world of content marketing can be challenging, confusing, and frustrating, but at least you can never say it's boring. There are always new ways of engaging customers, sharp new trends in competition and user behavior, and new opportunities to find additional visibility. The best performers in …

Marketing

Google Provides Rich Answer Results to 19% of Queries Used in Our Test

In a test of over 850,000 search queries, we found that Google offered some form of rich answer (AKA a knowledge box) 19+% of the time. If you are …

SEO

Content, Shares, and Links: Insights from Analyzing 1 Million Articles

This summer BuzzSumo teamed up with Moz to analyze the shares and links of over 1m articles. We wanted to look at the correlation of shares and …

SEO

I tweeted these forever ago, but the internet just noticed and I figure I should probably at least put them on my blog. I’m glad people are finding them useful.

Here they are, a mix of things learned from directors & coworkers at Pixar, listening to writers & directors talk about their craft, and via trial …

Are You a Content Marketing Innovator?

A top goal for all B2B marketers should be to constantly test new tactics, whether that means experimenting with new formats, or different approaches …

Marketing

What is Inbound Marketing?

Inbound marketing helps you attract customers with content designed to attract qualified prospects, convert them into leads and customers, and grow …

Neil Patel, Author at Content Marketing Institute

Content Marketing

Content Curation Primer

Photo by Stuck in Customs<p><b>What is Content Curation?</b><p>Content curation is the process of sorting through the vast amounts of content on the web and …