Ian Muller

26 Flips | 3 Magazines | 3 Following | @IanMuller2014 | Keep up with Ian Muller on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Ian Muller”

Wish You Had Amazon's Data? Terapeak Says You Can!

You have an eCommerce business. Maybe you sell antiques on eBay. Maybe you have a thriving toy business selling through Amazon. When deciding how to …

Major Player Seeks IPO, Google Gets Small Biz Friendly

There are many service providers that can benefit small businesses today, especially online. Two of those service providers had major announcements …

Shutterfly’s New Interactive Guide Teaches the Basics of Capturing Better Images

There’s no such thing as too many resources when it comes to learning how to take a good photograph. And here to prove this statement is a neat …

13 B2B Newsletters That Really Shine

Looking for some inspiration to really brighten up that B2B mail newsletter? Here are 13 examples that knock email marketing out of the park.

Marketing

How O. J. Simpson Killed Popular Culture

Two decades after America dropped whatever it was doing to watch a white Bronco cruise down the San Diego Freeway, the O. J. Simpson case remains unparalleled as noir mystery, soap opera, and (though no one knew it at the time) TV’s first reality show. Examining how the cast—Kato Kaelin, Marcia …

14 Tools Every Entrepreneur Needs for Managing Social Media

This story originally appeared on Visual.ly<p>Smart businesses know that social media is a power to be reckoned with, as it creates a direct line of communication between your company and consumers and allows anyone with an internet connection instant access to the latest buzz around your products or …

Social Media

Boost Reader Engagement With 9 Easy Subheading Tricks

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Why use subheadings? Is it worth spending much time to devise them? The answer to both questions is a resounding yes.<p>A great headline and a catchy, teasing introduction may end up being wasted effort if your article lacks …

Engines

7 Must-Know Tips for Managing Your Millennial Sales Team

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Organizations used to be able to cook up a successful sales team with a few basic ingredients: a quality product, a compelling compensation plan, a simple training program and effective sales tracking. Not so anymore. Millennials have …

Employee Engagement

Lana Khavinson of LinkedIn: How Small Businesses are Using LinkedIn

Lana Khavinson, Small Business Segment Marketing Lead for LinkedIn, discusses a recent report regarding how small businesses are using social media …

Automate Your Business Where Possible and Boost Employee Productivity - Small Business Trends

It’s time again for our Small Business Trends community news and information roundup. Much of the talk lately on small business blogs and communities …

Dispop Review: One-Stop For Creating and Placing Banner Ads

If you advertise your business online, you have probably considered the idea of creating a banner ad to be placed on similar sites to your own. But …

Trackvia Review: Create a Business App Without Coding Skills

Our editors here at Small Business Trends saw a segment on Fox News a while back in which Pete Khanna, CEO of Trackvia was interviewed. He spoke …

Can't Afford Microsoft? Meet Apache OpenOffice

For businesses on a shoestring budget, having to fork out cash for Microsoft Office is an additional expense that many could do without. Fortunately, …

25 Instagram Marketing Tips for Business

With Facebook declining in popularity among younger users, more and more businesses are turning to Instagram to reach younger demographics.<p>If you …

What Do the New AdWords Changes Mean for Small Businesses?

Paid search can be a minefield for small businesses, and any time Google announces a big change to the AdWords platform, people tend to freak out – …

10 Cool Photography Freebies That Include E-Books, Courses and Presets

A popular saying goes, “There ain't no such a thing as a free lunch.” Well, we took it as a sort of challenge and brought you some photography …

How to Analyze Your Social Media Activities With Excel

Are you looking for a way to analyze the impact of your content?<p>Do you need a simple system that works?<p>If you don’t have the budget for expensive …

Social Media

An Entrepreneur's Social-Media Plan for Success

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Social media can give entrepreneurs the same opportunity to build community and engage customers as their better funded competitors. But when time and resources are limited, it’s crucial to laser focus social-media efforts to achieve …

Social Media

21 Simple Ways to Get More Followers for Your Google Plus Business Page

This story originally appeared on KISSmetrics<p>Google Plus has more than one billion registered (and 359 million active) users, as well as some of the most business-friendly features of any social network, this is the time to start building out your business page, if you haven’t done so already.<p>As …

Social Media

7 Statistics That Can Raise Your Facebook Engagement (Infographic)

This story originally appeared on PR Daily<p>With organic reach and engagement numbers plunging on Facebook, marketers are doing everything they can to stay ahead of the game before the social platform goes to an exclusively pay-to-play model.<p>A recent Ogilvy & Mather study found that brand posts in …

Infographics

3 Tricks to Create Premium Video Content on a Budget

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>If you’re a startup trying to grow on a shoestring budget, you probably know two things about video marketing: (1) you’ve got to have them to get noticed among your competitors, and (2) they can be incredibly expensive to …

Marketing

How to Create a Super Strong Password (Infographic)

By now you should know that "123456" is <i>not</i> a smart password.<p>If you’re still using a weak password like that gaping sieve -- and haven’t even changed all your online passwords since news of the wretched Heartbleed SSL vulnerability broke -- you’re hacker bait.<p>Failing to create super strong online …

Information Systems

Social Media Prediction: Video Is Going to Be Bigger Than Ever This Year

If you're not producing video for social media, now might be the time to get started. At least according to online marketing expert and Entrepreneur.com contributor Jayson DeMers.<p>In his recent article, "5 Social Media Trends Every Entrepreneur Needs to Know," DeMers outlines five trends he thinks …

Social Media

6 Essential Criteria Your Pinterest Pins Should Meet

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The following excerpt is from Karen Tiber Leland’s book Ultimate Guide to Pinterest for Business. Buy it now from Amazon | Barnes & Noble | iTunes<p>Just posting any old photo or video won't get visitors to follow your business's Pinterest …

Infographics

3 Social Media Marketing Plans for Every Startup Budget

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>A solid marketing plan is key for any successful entrepreneur’s product, business and service. One great and cost-effective strategy for getting the word out is to utilize social-media marketing. While there still needs to be a plan, …

Social Media

The Year Ahead: 5 Social Media Trends Every Entrepreneur Needs to Know

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The social media landscape is evolving rapidly, and therefore, your social media marketing strategy cannot remain static. Instead, it’s important to reevaluate business goals, social media campaigns, platform results and revise your …

Social Media