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Facebook and Twitter Will Take 33% Share of US Digital Display Market by 2017

Spending on digital display advertising in the US will total $27.05 billion in 2015, according to new figures from eMarketer, and the market is …

HTC Gets A New CEO As It Shifts Focus To Connected Devices

Smartphone maker HTC has named cofounder Cher Wang as CEO. The new strategy: wearables and other connected devices.<p>Once the largest smartphone vendor in the U.S. by shipments back in 2011, HTC is expected to fall below 2% of global smartphone market share this year. To turn things around, the …

NYT vs Buzzfeed: Valuations Discrepancies – Part II

<b>by Frédéric Filloux</b><i>My</i> <i>last column</i><i> about new valuations in digital media triggered an abundance of comments. Here are my responses and additions to the</i> …

World Wide Web

The Arc of Company Life - and How to Prolong It

On its 100th birthday in 2011, IBM ran a four-page ad in The Wall Street Journal, Washington Post, and New York Times. It said: “Nearly all the …

The Analyst’s Guide to Apple Category Entry

Understanding Apple’s intentions seems to be a popular parlor game and there are many attempts at divining intention from data and market study. …

Apple II

To Become A Grown-Up Business, YouTube Needs To Attract Grown-Up Viewers

The online video platform remains unprofitable, despite an audience of billions.<p>Young kids loop through their favorite <i>Minecraft</i> animations. Tweens follow makeup tutorials and play Taylor Swift music videos at full volume. But grown-ups–what in the world do grown-ups watch on YouTube?<p>Not much, and …