ICAS

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La publicidad se sube por ahora a las tendencias feministas

Una marca de galletas promocionaba hace cuatro años su nuevo producto con relleno de lúcuma y nuez, invitando a los consumidores a subir una foto de …

Cumple 20 años el CONAR

El Consejo de autorregulación y ética publicitaria cumple 20 años de promover la publicidad ética y responsable entre los medios de …

ABG out to tackle women and kids… in advertising

The Dubai-based marketing and advertising industry body Advertising Business Group (ABG) has announced its plans to tackle a number of key industry …

Stereotypes

Gulf’s social media influencers will no longer get a free ride

Powerful advertiser group ABG makes the call for greater transparency in monitoring claims

Public Relations

Media Release: New ASA Code for Responsible Advertising - ASA - Advertising Standards Authority

<b>2 July, 2018</b><p>The Advertising Standards Authority (ASA) today released its new Advertising Standards Code.<p>The Advertising Standards Code is a …

Advertising

Las organizaciones sociales del Código de Autorregulación de Contenidos Televisivos e Infancia, y piden su urgente revisión y actualización

Las organizaciones sociales participantes en el Código de Autorregulación sobre Contenidos Televisivos e Infancia, critican la decadencia del modelo, …

‘Background checks’ for online influencers under Core policy

Advertising group brings in formal system for now ‘mainstream’ marketing practice<p>Fri, Jun 15, 2018, 05:00<p>Online influencers will be subject to “full …

Le Conseil Supérieur de la Santé dit stop aux publicités liées à l'alcool

<b>Trop d’alcool nuit à la santé. C’est pour cette raison que le Conseil Supérieur de la santé (CSS) a décidé de publier une série de recommandations à</b> …

The uptrend of outdoor advertising

OUTDOOR advertising, which is one of the oldest advertising platforms, is still drawing advertisers’ attention at a time when online ads are fast …

CONARP realizó su asamblea anual para renovar autoridades

El Consejo de Autorregulación Publicitaria (CONARP) celebró su asamblea anual donde se ratificó a Fernando Hofmann como presidente de la entidad. En …

Want to be an Instagram influencer in Dubai? That’ll cost you £3,000

Scroll through Sana Chikhalia’s Instagram feed and you’ll soon be struck down with wanderlust. The carefully curated grid of images show sojourns to …

Channel 4 offers £1m in contest for 'positive' gender ads

<b>Channel 4 is offering £1m in free airtime for a company that comes up with an idea to change the way women are portrayed in TV adverts.</b><p>It is running a contest to "challenge engrained stereotypes, objectification and sexualisation of women".<p>The contest comes as the Advertising Standards Authority …

Google and Facebook ban Irish vote ads

It may be a little late, but <b>Facebook</b> and <b>Google</b> finally seem to have got the message that their powerful media platforms can have an influence on …

Great Britain

Noticias

Se llevó a cabo la firma del acta de constitución de la nueva Comisión de Autorregulación de Comunicación Comercial de Colombia, liderada por la …

AANA and Ad Standards to merge boards

The Australian Association of National Advertisers (AANA) and Ad Standards Bureau (ASB) have announced plans to merge their boards to create one …

Audiência de youtuber ‘teen’ explode e desafia anunciantes

O crescimento exorbitante da audiência em canais do YouTube voltados para o público infantil mostra que ativações através de influenciadores digitais …

Vancouver YWCA aims to clean up overly sexual internet ads

The Vancouver region’s YWCA is launching a toolkit to encourage users to report advertising that uses overly sexual images and relies on gender stereotypes of women and men.<p>The organization has set up a web tool that guides visitors through the process of filing complaints to Advertising Standards …

Digital Advertising Responsible for a Surge in Complaints to ASAI in 2017

A total of 2,101 written complaints relating to 1,066 advertisements were received by the Advertising Standards Authority for Ireland (ASAI) last …

Alcohol manufacturers, others pledge commitment strength marketing, advertising standards

Stakeholders pledge commitment to collaborate to strengthen alcohol marketing and advertising standards and protect the interest of consumers and …

In online advertising, Facebook is a publisher

The threat to Martin Lewis’s reputation was plain enough. The journalist, television presenter and website founder is in the business of giving …

Digital Advertising

El congreso estudiará regular la publicidad de las compañías energéticas

MADRID, 22 (SERVIMEDIA)<p>Unidos Podemos ha registrado en el Congreso de los Diputados una proposición no de ley para regular la publicidad de las …

CARU's Director Quoted in Thomson Reuters Article About Children's Privacy and the Internet of Things

IPA calls for moratorium on targeted political online ads

UK – The Institute of Practitioners in Advertising (IPA) is calling for a moratorium on ‘micro-targeted’ online political advertising, which it says …

Regular la publicidad de comida basura dirigida a los niños: la propuesta del chef Jamie Olivier para frenar la obesidad infantil

La <b>obesidad infantil</b>, en palabras de la Organización Mundial de la Salud, es uno de los problemas de salud pública más importantes del siglo XXI. <b>El</b> …

When is an Instagram post an ad? Advertising body wants to clear up confusion

Image: Shutterstock/Eugenio Marongiu<p>Image: Shutterstock/Eugenio Marongiu<p>NEW GUIDANCE IS being offered to Irish bloggers and influencers in an effort …

Empresas destacan romper con estereotipos y la necesidad de cambiar anuncios publicitarios dirigidos a la mujer

“Mujeres y Comunicación, una mirada sin estereotipos” fue la primera iniciativa que busca exponer el valor creativo, social y comercial de un avisaje …

Most misleading product advertisements from health sector, says government data

NEW DELHI: About one-third of the complaints received against misleading advertisements are from the healthcare industry, suggests data from the …

YouTube under fire for allegedly targeting kids with ads

Young YouTube watchers might be surprised to learn they aren’t old enough to use the video-playing website.<p>“If you are under 13 years of age, then please do not use the Service,” the site’s terms of use say. “There are lots of other great web sites for you.”<p>Millions of kids around the world who …

Social media stars fall foul of new rules on sponsored posts

Beauden Barrett regularly posts advertising content on his social media channels.<p>Social media posts by rugby stars and other "influencers" are …

Public Relations

Xiaxue on fake followers, brand safety and imposing regulations on influencers

The entire influencer marketing industry needs to be regulated and issues like fake followers addressed, says well-known influencer Xiaxue.<p>Wendy …