The world's largest advertiser slashed spending on 'crappy' digital ads by over $100 million — and still saw sales increase
"We cut more than $100 million in wasteful spending starting last March because we couldn't be assured ads would not appear next to bad content like a terrorist video," Marc Pritchard, P&G's chief brand
Nine years ago, Polaroid was going through bankruptcy, and it seemed like its iconic instant film and cameras would vanish into the ether. Death by digital photos would've been inscribed on its tombstone.
Using images to communicate the news, photojournalism has shaped the way we view the world since the mid-19th century. What began as war photography has slowly spread to other newsworthy events, including