Huan-Yi Chuang

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How to Create a Social Media Marketing Strategy [Infographic]

Instead of coming up with a social media marketing plan on your own, you can use this step-by-step guide for assistance.

Marketing

Why Your Facebook Ads Aren’t Profitable (And How to Fix It)

Facebook has two billion monthly active users.That translates into a couple billion opportunities to grow our businesses.So you create a few Facebook …

Marketing

7 Ways to Succeed With Instagram as a Business

Businesses all over the world are using Instagram to improve their bottom lines – a figure that makes sense when you consider that 80% of people …

Marketing

勤勞工作、能省則省...有什麼不對?Power錕:整天追求小確幸,就是奴隸型生活的悲哀

小確幸的Powerless──活著就要鬥爭的政治學人的內心世界可以分成兩種類型:一種是主人型,一種是奴隸型。主人型是哪種人呢?就是不斷地讓自己「自我再演化」的人,也就是說,一個不斷地讓自己升格再升格的人。這種人不論從事任何行業,他永遠居於領先地位,因為他不願意落在別人後面。自我再演化的邏輯就是按著黑 …

8小時燉煮料理、40份餐點15分鐘就完售!這個主廚開餐車環島,沒有固定地點還吸引2.2萬人按讚

晚上6點半,一台行動餐車前擠滿了人群。彷彿像個朝聖景點般,眾人忙著拍照、打卡,還不時說著:「終於訂到餐點了!」就連路人也停下腳步好奇觀望。這台只在晚上開張的行動餐車,每天最多製作40份餐點,沒有固定營業地點,每日在臉書粉絲團公告落腳處,從去年開張至今,已吸引超過2.2萬人按讚。讓眾人追尋的行動餐車, …

不是只有安排座位、招募新人....一間公司能不能留住好人才的最大關鍵:人資 (安排,座位,招募,新人,...) - 職場力 - 職場修練 - SmartM人才培訓網 - 商業周刊

人資部門在一般人認知中,普遍是招募、處理勞健保、出缺勤紀錄等「人力」上的管理。領導顧問公司「Butterfly.AI」的創辦人兼CEO David Mendlewicz認為,人資的職責是「人力資源」的統籌,而非僅僅是「人力」的管理。<p>若公司能確實了解人資的業務、並給予人資執行及發展的空間,將可以提升公 …

A CEO and former Googler explains 3 steps for crafting the perfect cold email

WayUp CEO Liz Wessel is a big fan of emailing people you don't know.<p>She even asks employees at her startup, which helps college students and recent grads land jobs, to cold email their idols.<p>"First of all, do it," she told Business Insider in a recent Facebook Live interview. "Don't question …

Employment

Here's the cold LinkedIn message that prompted a CEO to give the sender a job

Then she received a LinkedIn message from Elliott Bell that changed her mind. Bell was hired as the director of marketing a few months later. He worked at The Muse for four years.<p>Here's the full text of the LinkedIn message he sent Minshew. It's reprinted in "The New Rules of Work," the new book …

Employment

The worst mistake everybody makes when cooking steak, according to Anthony Bourdain

World-famous food guy Anthony Bourdain has a new book out called <i>Appetites</i> and he recently appeared on the Marc Maron 'WTF' podcast to talk about …

15 Apple Pie Recipes That Are (Almost) Better Than Grandma’s

When you think of apple pie, you probably have an image in your head of your grandma kneading dough and sitting the finished pie on the windowsill to cool. Those memories are all well and good, but these days we’re more into creative apple recipes that aren’t <i>so</i> traditional. You’ve got all of the …

Baking

Easy Authentic Mexican Rice Recipe

Recipe by: Patty Mejia Burke<p>"This Mexican rice is cooked with onion powder, garlic powder, and tomato sauce for an easy side dish. Add green bell …

What social media marketing can and can’t do for you

Social media has become one of the most powerful marketing tools for businesses. However, you need to know what you can and can’t accomplish via this platform.<p>What social media can do for you<p>1. Increase the awareness of your business<p>You can reach out to potential consumers through your social media …

3 Lesser-Known Copywriting Techniques that Keep Readers Glued to Your Content

Qualify your readers (they’ll love you for it)<p>I bet you’ve heard this adage before:<p>“If you’re marketing to everyone, you’re marketing to no one.”<p>Yet, …

Marketing

7 epic social media marketing fails (and how not to become the next one)

Social media campaign fails happen so that you can learn from someone else's mistakes. In this post, I've gathered the most recent and fairly …

Coca-Cola

Major Differences Between Bing Ads and Google AdWords

As a digital marketer, it’s so important that we test different advertising platforms for our company and our clients. We need to know which work …

AdWords

Here Are 5 Hot Cultural Trends That Marketers Need to Know for 2017

American elections have policy consequences, President Barack Obama famously said in 2008. With that in mind, Sparks & Honey's annual A to Z Culture …

Advertising Industry

Flash再見,Chrome 55 禁止 Flash 並以 HTML 5 取代

Flash 的黃金美好年代正逐漸走向結尾,越來越多瀏覽器不再支援 Flash ,最近全球使用者最多的 Chrome 瀏覽器也在最新55版中預設正式以 HTML 5 取代 Flash ,Windows、macOS、Linux 版本同步更新,網頁中的 Flash 將預設為禁止直行,使用者如有需要仍可以自 …

The Perfect Thanksgiving Cocktail Menu

Between navigating relatives and election fallout, we could all probably use a stiff drink this year. These are some that are truly worth giving …

F. Scott Fitzgerald

愈是廣泛閱讀的人,愈有可能深陷其中。6種思考盲點,讓你誤以為自己在思考

假設有兩間製造檢驗儀器的公司,兩者市佔率差不多,產品性能和價格也幾乎相同,但是A公司的產品收納在漂亮的盒子裡,包裝設計美觀;B公司的產品則是內部構造(管線和感應器配置等)都暴露在外,質感較粗糙。你覺得5年後,哪家公司的市占率會成長?乍看之下,因為A公司產品設計得很出色,似乎是比較合理的答案,但正確答 …

Breakfast is the real power hour for success

If you need to persuade someone in business, you might be missing out on the best time of day if you’re only scheduling drinks, dinner or long lunches.<p>For Ryan Estis, breakfast isn’t just the most important meal of the day — it’s also the time for his most productive meetings.<p>Without the alcohol …

Time Management

柯 P 洩 35 萬學童個資給 Google? 是誰在說夢話 - 硬是要學

今天一篇由《鏡傳媒》發表的「貪谷歌免費帳號惹禍 柯文哲害35萬學童個資外洩」(連結)報導因為觸碰到敏感<b>的網路隱私</b>問題,在網路上掀起熱烈討論,各界對於參與該篇報導的記者未明查便先斬後奏、殺人式下標法感到不以為然。<p>好手在早上已經針對這個議題做了簡單條列式討論,目前在《INSIDE》、《風傳媒》也有更多的 …

各世代のEC利用率は?世代で異なるユーザーのニーズ【総務省統計局調べ】|ECのミカタ

企業特集<p>50坪から1万坪超まで、圧倒的な情報力をベースにお客様に... 株式会社シーアールイー<p>創業支援プラン、売れるECサイト構築費用分割支払いOK!... 株式会社マッジ<p>業界最安値に挑戦中! 株式会社サイテキ<p>最大の成果を最小のコストで …

化粧品市場、ネット広告の85%が「問題表示」のおそれ【JARO、粧工連調べ】|ECのミカタ

企業特集<p>モールに特化した売上アップコンサルティング 株式会社ファイブスプリングス<p>IT✕マーケティングで新たな価値を創造 株式会社ヴァリューズ<p>業界最安値に挑戦中! 株式会社サイテキ<p>小回りの利く物流会社をお探しの方へ …

ユーザー行動から”負け商品情報”を分析、CVRアップへ|ECのミカタ

19 Beautiful Bookstores You Need To Visit In America

Bookshop road trip, anyone?

去世後,你願意被做成 App 繼續陪朋友聊天嗎?

10 月 5 日是賈伯斯 5 周年忌日,如果有機會的話,其實真的想問他喜歡現在的 iPhone 7 嗎?<p>雖然人死不能復生,不過現有的科技技術革新了生死的概念,科技媒體 The Verge 近日用長文講述了一對創業好朋友的故事,來自俄羅斯的創業者 Kuyda 為了讓去世一年的朋友 Roman Mazu …