Huan Tran

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The 5 Elements of a Strong Inbound Marketing Strategy

Are you a huge fan of cold calls? What about the marketing emails – that you never signed up for – invading your inbox? TV commercials in the middle …

Marketing

Seven Tips for Developing Good, Relevant, and Actually Interesting Content

Content isn't always easy to write; in fact, depending on the topic or the industry, it can be downright difficult.<p>Throughout their careers, …

Marketing

The Hierarchy of Marketing Needs

“It was the best of times, it was the worst of times.” This saying made famous by Charles Dickens may one day describe the current state of marketing …

Marketing

9 Keys To Brand Publishing Success

Digital channels, social media networks, mobile platforms and apps have dramatically transformed the media landscape.<p>Brands are struggling to connect …

7 Social Media Best Practices Learned from Super Bowl Teams

First, let me say upfront that I am a Seahawks fan – yep, one of the 12! What’s more, the Seattle Seahawks are a customer of Rival IQ. So I go into …

Content Marketing

Three Lessons from Perry Marshall -- Marketing Pro Extraordinaire

Perry Marshall is a rare breed among entrepreneurs -- a top-shelf creative marketing pro with an engineer's experience and perspective. Marshall's skill at integrating left brain and right brain thinking has catapulted him to huge success, and helped him provide a roadmap for fellow business owners …

Entrepreneurship

The Most Effective Marketing Strategies for Small Businesses

Small businesses say good-ol' word-of-mouth remains the most effective marketing strategy, according to a recent report from Infusionsoft.<p>Some 62% of …

Marketing

3 Ways to Use Pricing as an Effective Marketing Tool | Inc.com

Pricing whatever product or service you want to sell can work a few different ways. One thing you want to make sure of is that no matter how you set up your pricing, the customer should be getting more perceived value than the price they paid would suggest. You want the customer to spend money, but …

Marketing
Small Business

8 Sales and Marketing Questions to Help Your Business Systematically Scale | Inc.com

Klayton owned a successful retail and service contracting company in Atlanta, Georgia. When I first met him he was in his early thirties and had a steadily growing business. But, he had reached a point in the business that he was bogging down managing the day-to-day of running the company and as a …

Marketing

Campaign

Elon Musk uses this ancient critical-thinking strategy to outsmart everybody else

Before he was a world-changing entrepreneur, Elon Musk was on track to become a physicist — even starting an applied physics Ph.D. at Stanford University.<p>But while he dropped out of the program after only a few days, the field left an impression on the billionaire-to-be.<p>Perhaps most crucially, it …

The 10 Things In Advertising You Need To Know Today

<b>1. We spoke to one of the top executives at Chinese internet giant Tencent about how the company plans to conquer the West.</b> SY Lau discusses partnerships with brands like the BBC and Nike and how Tencent's business approach is built on the philosophy of Sun Tze, the author of "The Art of War."<p><b>2.</b> …

Advertising

Google releases its Cloud Trace service for tracking app performance

The Google Cloud Trace web service for diagnosing hiccups in developers’ applications is now available for all to use, Google said today.<p>Google first unveiled the service in June, at its Google I/O conference in San Francisco.<p>“With Google Cloud Trace, you can diagnose performance issues in your …

Here’s why email newsletters can be so powerful — and valuable

Advertisement<p>0 Comments<p>Credit: Shutterstock / Andrey Popov<p>In a world of virtual-reality headsets and Google Glass and responsive mobile websites, an …

Use This Clever Trick To See Your iPhone's True Signal Strength

Ever find yourself questioning how accurate those little signal strength dots are on your iPhone?<p>Luckily, there's a trick to reveal your iPhone's true signal strength, and it takes less than a minute to enable.<p>First, you'll need to access a hidden app on your phone called Field Test Mode. To do …

OS X

AT&T Promotion Will Offer Mobile Share Value Customers 15GB Of Data For The Price Of 10GB ($100 A Month + Device Fees) Starting Tomorrow

For a limited time, AT&T is willing to offer Mobile Share Value customers 15GB of data for the current price of 10GB. The rate is what many of us in …

7 Tips Your Camera Manual Never Told You About Portrait Photography

Many people will avoid picking up a camera because they think they don’t have an eye for photography. Contrary to popular belief, it doesn’t take …

37 iOS 8 Tips Every Apple Fan Should Know

iOS 8 has a horde of upgrades over iOS 7, both obvious and well hidden. We dug into them for you.<p>PCMag reviews products independently, but we may …

Apps